Article Retail

Watch this Webinar – QSR Landscape Research: Driving Traffic, Trial and Loyalty with Hispanics

Apr 3, 2012

NPD recently cited the Hispanic population as “among the factors that will shape the restaurant industry” in the coming years. So, how do you build marketing campaigns that will get Hispanics in the door, and menus and an environment that will create brand loyalty? Univision commissioned Burke to conduct primary research to answer these questions and more. Watch this webinar and:

  • Learn what drives Hispanics to visit QSRs and when they are most likely to visit
  • Gain insight on what brands can do to encourage trial
  • Find out how to make Hispanic millennials loyal customers
  • Understand how NPD’s new Hispanic and the Univision Burke study can work together to inform your strategy

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