Blog Auto

U.S. Hispanics: Fueling Luxury Auto Growth

By Sara Hasson, SVP Strategy & Insights, Auto

Hispanics are driving automotive growth, especially in Luxury. Not only are Hispanic buyers more likely to buy purchase Luxury as their first new vehicle, they also have a higher lease penetration than non-Hispanics.

Check out our infographic below for more.

auto-hispanic-growth-luxury-v2

Related Articles

Auto

U.S. Hispanics: Driving Auto Sales Growth

Advertising Insights

4 Keys to Leading Change: Convincing your Organization that Hispanic Matters

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.

Loading