Blog Auto

Watch this Webinar-Hispanic Auto Growth: Are You Capturing Your Share?

By Sara Hasson, SVP Strategy & Insights, Auto

Watch as Sara Hasson, SVP of Strategy and Insights at Univision, and Jeff Campana, SVP of Automotive at GfK Consumer Experiences, share insights from the latest wave of brand health & shopping and intentions proprietary studies on the U.S. Hispanic auto shopper. This webinar will discuss:

  • The influential Hispanic consumer: From demographics to auto shopping behaviors
  • Upper funnel: Hispanic brand familiarity, opinion and consideration, with Non-Hispanic comparisons
  • Lower funnel: Hispanic model consideration, first choice brands, and shopping activities, with Non-Hispanic comparisons
  • Best-in-Class: Learnings from brands that are winning

Related Articles


U.S. Hispanics: Driving Auto Sales Growth

Advertising Insights

4 Keys to Leading Change: Convincing your Organization that Hispanic Matters

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.