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Watch this Webinar—The Road to Your Growth: Why U.S. Hispanic Auto Consumers are a Must-Win Target

By Sara Hasson, SVP Strategy & Insights, Auto

In this webinar, we share the latest research on the U.S. Hispanic auto consumer, proprietary information on their shopping experience via GfK, and why Hispanics can be a lifelong consumer of your brand. Topics include:

  •  The Hispanic opportunity: From demographics to digital behaviors, the power of this unique segment
  • A spotlight on Hispanics and luxury
  • Upper funnel insights: Hispanic and non-Hispanic awareness, familiarity, opinion and consideration
  • Lower funnel data: Hispanic and non-Hispanic first choice, shopping process and purchase
  • Best-in-class case studies for effectively reaching Hispanic consumers

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