Leading the Change 2021: The Power of In-Language and In-Culture Content (Video)

Now in its 10th year, Leading the Change has become well known in the industry as a must-attend conference, with a mix of inspiring keynote speakers, thought-provoking research, compelling brand case studies, and peer-to-peer networking.

In the above video you’ll hear from industry experts Stacie de Armas, SVP of Inclusive Intelligence and Initiatives at Nielsen, Alex Lopez Negrete, President and CEO of Lopez Negrete Communications and Gabrielle A. Bradwell-Poteat, Sports and Multicultural Asset Manager at Coca-Cola, as they highlight the power of in-culture and in-language content and how it can help grow your brand.

Click on the links below to hear more tips on how brands can elevate their Hispanic market strategy and win with Hispanics:

• How Connecting with U.S. Hispanics Can Grow Your Brand
• The Importance of Inclusive Marketing and Diverse Content