Blog Articles

Leading the Change 2021: The Power of In-Language and In-Culture Content (Video)

By Univision Insights

Now in its 10th year, Leading the Change has become well known in the industry as a must-attend conference, with a mix of inspiring keynote speakers, thought-provoking research, compelling brand case studies, and peer-to-peer networking.

In the above video you’ll hear from industry experts Stacie de Armas, SVP of Inclusive Intelligence and Initiatives at Nielsen, Alex Lopez Negrete, President and CEO of Lopez Negrete Communications and Gabrielle A. Bradwell-Poteat, Sports and Multicultural Asset Manager at Coca-Cola, as they highlight the power of in-culture and in-language content and how it can help grow your brand.

Click on the links below to hear more tips on how brands can elevate their Hispanic market strategy and win with Hispanics:

Related Articles


The Second Season of MUJERES ASESINAS Premieres Exclusively on ViX March 15 With New Episodes Each Week


TelevisaUnivision triunfa en el Super Bowl LVIII

By clicking submit you agree to our Privacy Policy and Terms of service.