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UniMás Outperforms ABC, CBS, NBC and FOX By Double-To-Triple Digits on Saturday Night Among Adults 18-34

By Univision PR Team

Apr 28, 2020

UniMas’ “Qué Culpa Tiene Fatmagül” Reports Highest-Rated Weekly Performance Among Total Viewers 2+

UniMás Delivers 27th Straight Week of Year-Over-Year Primetime Audience Growth Among Total Viewers 2+, Adults 18-49 and Adults 18-34

UniMás Broadcast Prime Highlights – Week of April 20, 2020 to April 26, 2020

  • On Saturday night, UniMás out-delivered ABC (+73% adv.), CBS (+33% adv.), NBC (+14% adv.) and FOX (+161% adv.) by double-to-triple digit margins among Adults 18-34 with the 8 p.m. movie airing of “CineNight: The Revenant.” UniMás also outperformed FOX by double to triple-digit margins among Total Viewers 2+ (+42% adv.) and Adults 18-49 (+126% adv.) for the entire night. The movie finished as the No. 4 program on all of broadcast television on Saturday night among Adults 18-34 and increased the network’s 8:00 p.m. to 11:00 p.m. time slot by double-digit margins year-over-year among Total Viewers 2+ (+66% to 659,000), Adults 18-49 (+77% to 321,000) and Adults 18-34 (+73% to 133,000).
  • On Sunday night, UniMás outperformed The CW and Telemundo for the entire night among Total Viewers 2+, Adults 18-49 and Adults 18-34 with a movie line-up that included (“Cineplex: The Legend of Hercules” and “CineMás: Noah”), marking the sixth consecutive Sunday that it has outperformed The CW across all key demos. The movie line-up also increased the network’s 6 p.m. to 11 p.m. time period year-over-year among Total Viewers 2+ (+22% to 694,000), Adults 18-49 (+2% to 324,000) and Adults 18-34 (+17% to 141,000).
  • UniMás delivered double-digit primetime audience growth year-over-year among Total Viewers 2+ (+56% to 507,000), Adults 18-49 (+42% to 244,000) and Adults 18-34 (+41% to 99,000), marking the 27th consecutive week of audience growth.
  • UniMás outperformed The CW for the entire week during primetime among Adults 18-49 (+15% adv.) and Adults 18-34 (+52% adv.), marking the fourteenth and nineteenth consecutive week that it has outperformed The CW with Adults 18-49 and Adults 18-34, respectively.
  • In the current 2019/2020 season, UniMás is averaging double-digit audience growth during primetime versus the prior season among Total Viewers 2+ (+42% to 514,000), Adults 18-49 (+46% to 247,000) and Adults 18-34 (+39% to 103,000).
  • Airing into prime, the 7 p.m. Turkish series, “Qué Culpa Tiene Fatmagül” delivered its highest-rated weekly performance and grew by double-digits week-over-week among Total Viewers 2+ (+12% to 514,000). The Turkish series also increased the network’s Monday to Friday 7 p.m. to 9 p.m. time period by double-to-triple-digit margins versus the same week last year among Total Viewers 2+ (+117%), Adults 18-49 (+83% to 231,000) and Adults 18-34 (+28% to 74,000).
  • The 9 p.m. comedy series, “Nosotros los Guapos” delivered week-over-week audience growth to the network’s Monday to Friday 9 p.m. to 10 p.m. time period among Total Viewers 2+ (+7% to 409,000), Adults 18-49 (+13% to 220,000) and Adults 18-34 (+31% to 98,000). UniMás also outperformed The CW during the Monday to Friday 9 p.m. to 10 p.m. time slot by double-digit margins among Adults 18-49 (+23% adv.) and Adults 18-34 (+92% adv.) for the entire week. The series increased the time period by double-digits year-over-year among Total Viewers 2+ (+35%), Adults 18-49 (+41%) and Adults 18-34 (+69%).
  • UniMás’ weeknight reality series, “Vas Con Todo” delivered double-to-triple digits year-over-year audience growth to the network’s Monday to Friday 10:30 p.m. to 12:30 a.m. time slot among Total Viewers 2+ (+78% to 182,000), Adults 18-49 (+52% to 82,000) and Adults 18-34 (+105% to 41,000).
  • UniMás out-delivered the combined audience of Azteca and Estrella TV during primetime by triple-digit margins among Total Viewers 2+ (+97% adv.), Adults 18-49 (+184% adv.) and Adults 18-34 (+200% adv.) for the entire week. UniMás is also outperforming the combined audience of Azteca and Estrella TV during primetime by double to triple-digit margins in the current 2019/2020 season among all key demos.

Source: Nielsen, NPM (04/20/2020-04/26/2020) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.

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