TelevisaUnivision has released an important new survey conducted by The Harris Poll of over 500 registered Hispanic voters in Texas showing affordability is the defining priority for 2026. The poll also vividly demonstrates a major strategic disconnect between elected leaders and Hispanic voters on several important fronts.

Fielded this week amid very competitive and highly watched primaries in Texas, the poll highlights a clear disconnect: Latino swing voters are focused on affordability, but the political messaging reaching them often fails to connect in culturally relevant ways or in Spanish, reinforcing a broader trust gap with political leaders. The findings reinforce the decisive role Hispanic voters play as a swing electorate in Texas and nationwide.