Among Adults 18-49, Univision is No. 4 on Friday, Ahead of FOX, while Soccer Drives Network to No. 2 Ranking on Saturday, Beating CBS, NBC and FOX
Univision Broadcast Prime Highlights
Week of January 16, 2017 to January 22, 2017
Univision finished the week as the No. 4 Broadcast network among young Adults 18-34, beating NBC by +1%.
Univision grew its audience week-to-week with Total Viewers 2+ (+5% to 2.0 Million) and Adults 18-49 (+2% to 904,000)
Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on four out of seven nights last week among young Adults 18-34.
- On Thursday night, Univision ranked as the No. 4 Broadcast network, out-delivering both ABC (+38%) with young Adults 18-34.
- Univision was the No. 1 broadcast network Friday night with young Adults 18-34. Univision also finished the night as the No. 4 broadcast network with Adults 18-49, attracting +18% more viewers than FOX for the third consecutive Friday.
- On Saturday night Univision held the No. 2 rank among young Adults 18-34, out-delivering CBS (+88%), NBC (+150%) and FOX (+207%). Univision also ranked No. 2 with Adults 18-49, beating CBS (+17%), NBC (+71%) and FOX (+118%). Univision also finished the night ahead of FOX (+1%) to rank No. 4 with Total Viewers 2+.
- At 8pm Sábado Futbolero, featuring Tigres vs. América, averaged 1.7 million Total Viewers 2+ (+16%), 940,000 A18-49 (+18%) and 413,000 young Adults 18-34 (+8%), besting the prior week’s 8pm match and making it the most-viewed Liga MX match ever in the timeslot on Univision.
- Directly following at 10pm, Guadalajara and Tijuana faced off resulting in a 1-0 win for Tijuana. The live soccer match delivered 1.6 million Total Viewers 2+, 863,000 Adults 18-49 and 434,000 young Adults 18-34.
- Univision held the No. 3 Broadcast Network rank for the second consecutive Sunday night with young Adults 18-34, averaging more young Adults 18-34 than NBC (+23%) and ABC (+43%). Univision ranked No. 4 with Total Viewers 2+, beating ABC by +10%.
- At 7pm “Sal y Pimienta” (Salt and Pepper) grew its audience over the prior week, attracting 1.7 Million Total Viewers 2+ (+21%), 614,000 Adults 18-49 (+6%) and 263,000 young Adults 18-34 (+13%).
- At 8pm Univision’s dramatic Series “Su Nombre Era Dolores: La Jenni Que Yo Conocí” (Her Name was Dolores: The Jenn I Knew) averaged 1.9 million Total Viewers 2+, 923,000 Adults 18-49 and 431,000 young Adults 18-34.
- Following at 10pm, “Aquí y Ahora” (Here and Now) delivered 1.7 million Total Viewers 2+, 794,000 Adults 18-49 and 332,000 young Adults 18-34.
Airing Monday-Friday Univision’s prime novela lineup…
- Univision’s 8pm novela, “Despertar Contigo” (Waking Up With You) attracted 1.8 Million Total Viewers 2+, 752,000 Adults 18-49 and 357,000 young Adults 18-34.
- At 9pm, “Vino el Amor” (Then Came Love) averaged 2.3 million Total Viewers 2+, 993,000 Adults 18-49, and 451,000 young Adults 18-34. The 9pm novela helped Univision rank as the No. 4 broadcast network with young Adults 18-34, beating FOX (+5%) during the Mon-Fri 9pm hour
- Airing at 10pm, “El Color de la Pasión” (The Color of Passion) grew its audience week-to-week and delivered 2.3 Million Total Viewers 2+ (+5%), 1.0 Million Adults 18-49 (+2%) and 453,000 young Adults 18-34 (+1%). Univision also ranked as the No. 2 broadcast network among young Adults 18-34 during the Mon-Fri 10pm hour, besting NBC (+5%), CBS (+16%) and ABC (+24%).
Broadcast Prime Network Rankers
Week of January 16, 2017 to January 22, 2017
Source: Nielsen, NPM (01/16/2017-01/22/2017) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD. Strict daypart. Prior week (01/09/2017-01/15/2017) Program ranker excludes programs duration <30 minutes.
