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Univision Ranked as the No. 1 Broadcast Network Among Young Adults 18-34 on Friday and No. 4 for the Entire Week

By Univision PR Team

Jan 24, 2017

Among Adults 18-49, Univision is No. 4 on Friday, Ahead of FOX, while Soccer Drives Network to No. 2 Ranking on Saturday, Beating CBS, NBC and FOX

Univision Broadcast Prime Highlights
Week of January 16, 2017 to January 22, 2017

Univision finished the week as the No. 4 Broadcast network among young Adults 18-34, beating NBC by +1%.

Univision grew its audience week-to-week with Total Viewers 2+ (+5% to 2.0 Million) and Adults 18-49 (+2% to 904,000)

Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on four out of seven nights last week among young Adults 18-34.

  • On Thursday night, Univision ranked as the No. 4 Broadcast network, out-delivering both ABC (+38%) with young Adults 18-34.
  • Univision was the No. 1 broadcast network Friday night with young Adults 18-34. Univision also finished the night as the No. 4 broadcast network with Adults 18-49, attracting +18% more viewers than FOX for the third consecutive Friday.
  • On Saturday night Univision held the No. 2 rank among young Adults 18-34, out-delivering CBS (+88%), NBC (+150%) and FOX (+207%). Univision also ranked No. 2 with Adults 18-49, beating CBS (+17%), NBC (+71%) and FOX (+118%).  Univision also finished the night ahead of FOX (+1%) to rank No. 4 with Total Viewers 2+.
    • At 8pm Sábado Futbolero, featuring Tigres vs. América, averaged 1.7 million Total Viewers 2+ (+16%), 940,000 A18-49 (+18%) and 413,000 young Adults 18-34 (+8%), besting the prior week’s 8pm match and making it the most-viewed Liga MX match ever in the timeslot on Univision.
    • Directly following at 10pm, Guadalajara and Tijuana faced off resulting in a 1-0 win for Tijuana. The live soccer match delivered 1.6 million Total Viewers 2+, 863,000 Adults 18-49 and 434,000 young Adults 18-34.
  • Univision held the No. 3 Broadcast Network rank for the second consecutive Sunday night with young Adults 18-34, averaging more young Adults 18-34 than NBC (+23%) and ABC (+43%). Univision ranked No. 4 with Total Viewers 2+, beating ABC by +10%.
    • At 7pm “Sal y Pimienta” (Salt and Pepper) grew its audience over the prior week, attracting 1.7 Million Total Viewers 2+ (+21%), 614,000 Adults 18-49 (+6%) and 263,000 young Adults 18-34 (+13%).
    • At 8pm Univision’s dramatic Series “Su Nombre Era Dolores: La Jenni Que Yo Conocí” (Her Name was Dolores: The Jenn I Knew) averaged 1.9 million Total Viewers 2+, 923,000 Adults 18-49 and 431,000 young Adults 18-34.
    • Following at 10pm, “Aquí y Ahora” (Here and Now) delivered 1.7 million Total Viewers 2+, 794,000 Adults 18-49 and 332,000 young Adults 18-34.

Airing Monday-Friday Univision’s prime novela lineup…

  • Univision’s 8pm novela, “Despertar Contigo” (Waking Up With You) attracted 1.8 Million Total Viewers 2+, 752,000 Adults 18-49 and 357,000 young Adults 18-34.
  • At 9pm, “Vino el Amor” (Then Came Love) averaged 2.3 million Total Viewers 2+, 993,000 Adults 18-49, and 451,000 young Adults 18-34. The 9pm novela helped Univision rank as the No. 4 broadcast network with young Adults 18-34, beating FOX (+5%) during the Mon-Fri 9pm hour
  • Airing at 10pm, “El Color de la Pasión” (The Color of Passion) grew its audience week-to-week and delivered 2.3 Million Total Viewers 2+ (+5%), 1.0 Million Adults 18-49 (+2%) and 453,000 young Adults 18-34 (+1%). Univision also ranked as the No. 2 broadcast network among young Adults 18-34 during the Mon-Fri 10pm hour, besting NBC (+5%), CBS (+16%) and ABC (+24%).

Broadcast Prime Network Rankers
Week of January 16, 2017 to January 22, 2017

Source: Nielsen, NPM (01/16/2017-01/22/2017) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD. Strict daypart.  Prior week (01/09/2017-01/15/2017) Program ranker excludes programs duration <30 minutes.

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