UniMás Broadcast Prime Highlights
Week of October 10, 2016 to October 16, 2016
UniMás averaged 480,000 Total Viewers 2+, 248,000 Adults 18-49 and 92,000 young Adults 18-34 for the entire week during prime.
- Compared to the previous week, UniMás increased its audience with Total Viewers 2+ (+9%), Adults 18-49 (+19%) and young Adults 18-34 (+19%).
UniMás, on average, delivered more Total Viewers 2+ (+32%), Adults 18-49 (+46%) and young Adults 18-34 (+23%) than the combined audience of Estrella and Azteca.
On Sunday night, UniMás attracted more Total Viewers 2+ (+16%), Adults 18-49 (+13%) and young Adults 18-34 (+19%) than the prior Sunday. In fact, UniMás’ entire Sunday prime lineup reported week-to-week audience increases.
- UniMás kicked off the night with the feature film presentation, “Universal Soldier: Day of Reckoning.” The 7pm movie attracted 669,000 Total Viewers 2+ (+14%), 346,000 Adults 18-49 (+5%), and 166,000 young Adults 18-34 (+19%) more viewers than the previous week’s title “Green Lantern.”
- Following at 9pm, UniMás’ dramatic series “La Embajada” also increased its week-to-week audience with Total Viewers 2+ (256,000 to +12%), Adults 18-49 (152,000 to +16%) and young Adults 18-34 (80,000 to +14%).
- The 10pm series “Club de Cuervos” also improved on its prior week performance and delivered 250,000 Total Viewers 2+ (+46%), 174,000 Adults 18-49 (+63%), and 73,000 young Adults 18-34 (+26%).
UniMás Broadcast Prime Highlights
Week of October 10, 2016 to October 16, 2016
Source: Nielsen. NPM (10/10/2016-10/16/2016), Prior Week (10/03/2016-10/09/2016) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD. Strict daypart.
