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Week-to-Week, UniMás Increased its Audience Among Total Viewers 2+, Adults 18-49 and Young Adults 18-34

Oct 18, 2016

UniMás Broadcast Prime Highlights
Week of October 10, 2016 to October 16, 2016

UniMás averaged 480,000 Total Viewers 2+, 248,000 Adults 18-49 and 92,000 young Adults 18-34 for the entire week during prime.

  • Compared to the previous week, UniMás increased its audience with Total Viewers 2+ (+9%), Adults 18-49 (+19%) and young Adults 18-34 (+19%).

UniMás, on average, delivered more Total Viewers 2+ (+32%), Adults 18-49 (+46%) and young Adults 18-34 (+23%) than the combined audience of Estrella and Azteca.

On Sunday night, UniMás attracted more Total Viewers 2+ (+16%), Adults 18-49 (+13%) and young Adults 18-34 (+19%) than the prior Sunday. In fact, UniMás’ entire Sunday prime lineup reported week-to-week audience increases.

  • UniMás kicked off the night with the feature film presentation, “Universal Soldier: Day of Reckoning.” The 7pm movie attracted 669,000 Total Viewers 2+ (+14%), 346,000 Adults 18-49 (+5%), and 166,000 young Adults 18-34 (+19%) more viewers than the previous week’s title “Green Lantern.”
  • Following at 9pm, UniMás’ dramatic series “La Embajada” also increased its week-to-week audience with Total Viewers 2+ (256,000 to +12%), Adults 18-49 (152,000 to +16%) and young Adults 18-34 (80,000 to +14%).
  • The 10pm series “Club de Cuervos” also improved on its prior week performance and delivered 250,000 Total Viewers 2+ (+46%), 174,000 Adults 18-49 (+63%), and 73,000 young Adults 18-34 (+26%).

UniMás Broadcast Prime Highlights
Week of October 10, 2016 to October 16, 2016

broadcast-prime-network-rankers-october-10-to-16-2016

Source: Nielsen. NPM (10/10/2016-10/16/2016), Prior Week (10/03/2016-10/09/2016) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD. Strict daypart.

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