Press

Week-to-Week, UniMás Increased its Audience Among Total Viewers 2+, Adults 18-49 and Young Adults 18-34

By Univision PR Team

Oct 18, 2016

UniMás Broadcast Prime Highlights
Week of October 10, 2016 to October 16, 2016

UniMás averaged 480,000 Total Viewers 2+, 248,000 Adults 18-49 and 92,000 young Adults 18-34 for the entire week during prime.

  • Compared to the previous week, UniMás increased its audience with Total Viewers 2+ (+9%), Adults 18-49 (+19%) and young Adults 18-34 (+19%).

UniMás, on average, delivered more Total Viewers 2+ (+32%), Adults 18-49 (+46%) and young Adults 18-34 (+23%) than the combined audience of Estrella and Azteca.

On Sunday night, UniMás attracted more Total Viewers 2+ (+16%), Adults 18-49 (+13%) and young Adults 18-34 (+19%) than the prior Sunday. In fact, UniMás’ entire Sunday prime lineup reported week-to-week audience increases.

  • UniMás kicked off the night with the feature film presentation, “Universal Soldier: Day of Reckoning.” The 7pm movie attracted 669,000 Total Viewers 2+ (+14%), 346,000 Adults 18-49 (+5%), and 166,000 young Adults 18-34 (+19%) more viewers than the previous week’s title “Green Lantern.”
  • Following at 9pm, UniMás’ dramatic series “La Embajada” also increased its week-to-week audience with Total Viewers 2+ (256,000 to +12%), Adults 18-49 (152,000 to +16%) and young Adults 18-34 (80,000 to +14%).
  • The 10pm series “Club de Cuervos” also improved on its prior week performance and delivered 250,000 Total Viewers 2+ (+46%), 174,000 Adults 18-49 (+63%), and 73,000 young Adults 18-34 (+26%).

UniMás Broadcast Prime Highlights
Week of October 10, 2016 to October 16, 2016

broadcast-prime-network-rankers-october-10-to-16-2016

Source: Nielsen. NPM (10/10/2016-10/16/2016), Prior Week (10/03/2016-10/09/2016) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD. Strict daypart.

Related Articles

Press

Roselyn Sánchez Announced as Judge in Univision’s MIRA QUIÉN BAILA ALL STARS A-List Panel

Press

Find Out Who the EL RETADOR Finalists Will Be This Sunday on Univision’s “Domingos en Familia”

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.

Loading