UniMás Broadcast Prime Highlights – Week of May 23 to May 29, 2016
UniMás finished May Sweeps with increased viewership among Total Viewers 2+ (+27%), Adults 18-49 (+22%) and young Adults 18-34 (+24%) over the prior sweeps, while Telemundo reported declines.
In the current 2015/16 Season, UniMás is over-delivering the same weeks in the 2014/15 Season among Total Viewers 2+ (+21%), Adults 18-49 (+13%) and young Adults 18-34 (+13%) during broadcast prime.
Versus the same week a year ago (05/25/15 – 05/31/15), UniMás attracted more Total Viewers 2+ (+11%) and Adults 18-49 (+4%).
UniMás, on average, delivered more Total Viewers 2+ (+16%), Adults 18-49 (+38%) and young Adults 18-34 (+41%) viewers than the combined audience of Estrella, Azteca and MundoMax.
Source: The Nielsen Company. NPM (05/23/2016-05/29/2016), Prior Week (05/16/2016-05/22/2016). Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD. Strict daypart. Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes. 2016 May Sweeps (4/28/16-5/25/16) and 2015 May Sweeps (4/23/15-5/20/15). Season-over-season comparison based on 2015/16 (09/21/15-05/29/16) and 2014/15 (09/22/14-05/31/15), Most Current.
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