In this webinar, we share the latest research on the U.S. Hispanic auto consumer, proprietary information on their shopping experience via GfK, and why Hispanics can be a lifelong consumer of your brand. Topics include:
- The Hispanic opportunity: From demographics to digital behaviors, the power of this unique segment
- A spotlight on Hispanics and luxury
- Upper funnel insights: Hispanic and non-Hispanic awareness, familiarity, opinion and consideration
- Lower funnel data: Hispanic and non-Hispanic first choice, shopping process and purchase
- Best-in-class case studies for effectively reaching Hispanic consumers
