Chivas Match on UniMás Bests Many NCAA Men’s Basketball Tournament Games
Univision Deportes aired six Liga MX matches last week, delivering the most-viewed Liga MX audience on both broadcast and cable TV.
The UniMás broadcast of Guadalajara vs. Toluca on Sunday, March 22 at 7:00 p.m. ET delivered 1.2 million Total Viewers 2+ and 686,000 Adults 18-49, besting 13 NCAA Men’s Basketball Tournament games airing last week on TBS, TNT and TRU TV.
- In addition, the Guadalajara vs. Monterrey match out-delivered all of the English Premier League matches and NHL games airing on NBC and NBC Sports Network last week.
Liga MX is averaging 308,000 Total Viewers 2+ and 185,000 Adults 18-49 per game on UDN this season, increases of +20% and +18% among Total Viewers 2+ and Adults 18-49 vs. year ago. Liga MX delivers +36% more Adults 18-49 than NBA games on NBA TV this season, and +8% more than NHL games on NBC Sports Network this season.
Source: Nielsen, NPM, L+SD data
CONTACT: Esther Mireya Tejeda 646.560.4829 emtejeda@univision.net
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