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Rapid TV News: Sábado Futbolero drives Univision to Saturday Night Victory

Sep 5, 2019

By: Gabriel Miramar-Garcia


US Hispanic broadcaster Univision captured on 31 August the No 2 broadcast network ranking for the entire night, outperforming CBS, NBC and FOX among adults 18-49 and adults 18-34 with live coverage of Sábado Futbolero.

The matches also propelled Univision to a first-place finish on Spanish-language television for the entire night with double-digit audience advantages over Telemundo among adults 18-49 (+15% adv.) and total viewers 2+ (+30% adv.).

The win means that for the fourth consecutive week, Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on six out of seven nights among adults 18-34. It also finished ahead of CBS, FOX and The CW during primetime among adults 18-34 for the entire week.

Weeknight highlights included Univision’s Juntos, El Corazón Nunca Se Equivoca, which averaged its highest-rated weekly performance with week-over-week audience gains among total viewers 2+ (+9% to 1.1 million), adults 18-49 (+2% to 425,000) and adults 18-34 (+13% to 194,000), marking the second consecutive week of audience growth since its premiere. The series also attracted more adult 18-34 viewers than first-run episodes of ABC’s Reef Break; NBC’s Hollywood Game Night; FOX’s BH90210, So You Think You Can Dance and What Just Happened??! With Fred Savage; as well as The CW’s entire original primetime line-up.

Friday night’s finale of La Reina Soy Yo meanwhile delivered 1.3 million total viewers 2+, 496,000 adults 18-49 and 248,000 adults 18-34, positioning Univision as the No 1 broadcast network during the 8pm hour, outperforming ABC, CBS, NBC, FOX and The CW among adults 18-34 as well as the No 2 broadcast network, ahead of ABC, CBS, FOX and The CW among adults 18-49.

Source: Rapid TV News


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