BY: Cynopsis Media
Steve Mandala, President of Advertising Sales and Marketing, Univision
“More and more advertisers are challenged with optimizing media plans and ensuring efficient reach at a time when the space has become more fragmented. Our task is to help advertisers see the total picture with their marketing mix because brands are not effectively reaching the so-called total market without appealing to our viewers. We have an audience of more than 13 million people who do not watch English-language television. The best part is that these are folks who are younger and continue to watch our programming and brands’ commercials live.”
Source: Cynopsis Media
