Press Univision in the News

Cynopsis Media: Upfronts Roundup

By Univision PR Team

Apr 4, 2019

BY: Cynopsis Media

Steve Mandala, President of Advertising Sales and Marketing, Univision
“More and more advertisers are challenged with optimizing media plans and ensuring efficient reach at a time when the space has become more fragmented. Our task is to help advertisers see the total picture with their marketing mix because brands are not effectively reaching the so-called total market without appealing to our viewers. We have an audience of more than 13 million people who do not watch English-language television. The best part is that these are folks who are younger and continue to watch our programming and brands’ commercials live.”

Source: Cynopsis Media

Related Articles

Univision in the News

Cablefax Daily: Univision Gives the Classics a Makeover

Univision in the News

The Nation: Jorge Ramos Was the Best Debate Moderator Yet

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.

Loading