Univision captured the No 2 broadcast network ranking in the US with live coverage of the Súper Clásico, putting it ahead of CBS, NBC, FOX and Telemundo for the entire night among adults 18-34.
By: Michelle Clancy
Guadalajara (Chivas) vs Club America drew in 1.5 million total viewers 2+, 823,000 adults 18-49 and 347,000 adults 18-34, making it the highest-rated football match across any network in 2019 thus far, regardless of language.
Not only did the sports event deliver double-digit audience growth to the network’s 9pm to 11pm time slot from the comparable Saturday last year, but it was also the second most-watched programme on all of broadcast television on Saturday night with both adults 18-49 and adults 18-34.
Univision finished as the fifth most-watched broadcast network during primetime, outperforming The CW for the 25th consecutive week since the start of the current 2018/2019 season with 567,000 adults 18-49 and 213,000 adults 18-34. Last week also marked the 11th consecutive week that Univision placed fifth on broadcast television in primetime with the key 18 to 49 demographic.
Univision ranked as the No. 1 Spanish-language network in primetime with double-digit audience advantages over Telemundo among total viewers 2+ (a 28% advantage), adults 18-49 (a 24% advantage) and adults 18-34 (a 15% advantage), marking the 11th and 20th consecutive week that it occupied the top-ranked Spanish-language network position with adults 18-49 and total viewers 2+, respectively.
Source: Rapid TV News