By: Adam Alderson
Univision is expected to be recognized as the leading Spanish-language TV channel for the 25th (of 27) time this November.
This puts the free-to-air TV network alongside mainstream TV channels like FOX, ABC, NBC, and CBS among the five leading broadcast companies.
Jessica Rodriguez, the president and chief operating officer for Univision Networks, remarked that the success of the TV channel in the November 2018 Sweep demonstrates the unprecedented momentum which it has gained over the past months.
She said that this happens alongside Univision’s revitalized commitment and accentuation to enlightening, strengthening, and delighting the Hispanic population of the United States.
Rodriguez announced that the broadcasting network’s new emphasis has led it to launch new and well-received TV series like “Amar a Muerte” and “Jesús.”
Univision’s lauded talent reality contest “Nuestra Belleza Latina” has also been enhanced. These auspicious developments have led to the surge in the network’s audience share in all TV viewing hours.
Furthermore, the Univision executive informed that their dedication has cemented their status as the unrivaled TV channel in Spanish-language TV.
She cited that the network’s supremacy among the major broadcast networks in the entire United States is underscored by its re-galvanized lineup of shows for a prime time.
These contents include Univision’s prize-winning news, sports, live event programming, and reality shows.
Besides the latest premiere presentation of the content mentioned by Rodriguez, other shows which propelled Univision to lead in the November 2018 Sweep are “Mi Marido Tiene Más Familia” and 19th yearly Latin Grammy Awards.
In addition, Univision’s special live coverage of November 6, 2018, Mid-Term Elections proved that it is the preferred TV channel among Hispanic-Americans.
Univision averaged 1.4 million total viewers as for the November 2018 Sweep, with double-digit viewership lead over Comcast-owned Telemundo.
The Sweeps Month is conducted by The Nielsen Corporation, an international marketing research agency headquartered in New York City.
This event offers detailed information about the TV viewing habits of American families, including the proportions of the local TV audience.
The Sweeps is a key measurement for TV advertisers, providing them with precise statistics about the highly fragmented American TV viewership.
Source: Digital TV Life