By: Leila Cobo
JESUS LARA, 45
President, Univision Radio
ISMAR SANTACRUZ, 42
VP/managing director, radio strategy; Univision Radio
Spreading “Uforia” in 58 Markets: In addition to scoring ratings successes in several key markets — in the second quarter, Univision had the No. 1 station overall in Chicago and the top Spanish-language stations in San Antonio and San Diego — Lara launched the large-scale Uforia Music Series (named after the broadcaster’s music brand) with 10 shows, including Las Que Mandan at The Forum in Los Angeles on Nov. 17, featuring Thalía and Gloria Trevi, among other female performers. And with 58-plus radio stations and the added muscle of Univision’s TV platforms and digital reach, “we are privileged to be the largest [Latin] music multiplatform [company] in the country,” says Lara.