By: Jessica Roiz
Karol G is ready to celebrate her two Latin Grammy nominations with her fans as the headlining act of the Road to Innovation Tour. She will be joined by Colombian urban artist Reykon as her special guest.
For its fourth year, Nissan and Univision continue their partnership for the live concert tour that features a series of performances. Nissan also becomes an official sponsor at the 19th Annual Latin Grammy Awards with a 360° Multi-Platform Activation.
Visiting music lovers in nine different U.S. cities, the “Road to Innovation” Tour will kick off on Oct. 23 in New York and run until Nov. 13 in Las Vegas. The tour will also make pit stops in Miami, Washington, D.C., Chicago, Houston, Los Angeles, Dallas, T.X., and Phoenix, Ariz.
“We are excited to bring back Nissan as a long-standing partner which continues to innovate with us around Hispanic consumers’ major passion point – music,” said Jorge Daboub, executive vice president, Local Media Sales, Univision, in a statement. “The Road to Innovation Tour is a high-impact program that unites fans at the local level with their favorite artists. This year we’ve built on its success and expanded to another major city in the U.S. to bring meaningful experiences that engage our audience.”
The tour will not only have Karol G and Reykon singing their best hits, but a complete branded experience, too, with DJ sets and refreshment areas that concertgoers can enjoy.
In addition to the Road to Innovation Tour, Nissan will host a 360° promotional campaign that will encourage attendees to participate in a sweepstake that will land them the opportunity to attend the 2018 Latin Grammys on Nov. 15 in Las Vegas.