By: Chris Ariens
She’ll also continue to serve as the network’s CMO
Univision is promoting Jessica Rodriguez to president and chief operating officer, a new position at the nation’s leading Spanish-language media company.
Rodriguez, who was named to the 2016 Adweek 50, has been chief marketing officer of UCI since 2014. She’ll continue in that role overseeing research, consumer branding and messaging, corporate marketing, branding initiatives and campaigns. As COO, she’ll oversee daily operations of UCI’s television networks, including Univision, UniMas and Galavision.
“Jessica has been a critical member of our team for nearly 20 years and has played a major part in UCI’s continued transformation as a leading multiplatform media company and content creator,” said UCI president and CEO Randy Falco. “In addition to remaining UCI’s outstanding CMO, she is the ideal person to seize the opportunities that will be created by adjusting our organizational structure.” As part of this new structure, Lourdes Diaz, president of entertainment, will report to Rodriguez.
“I am excited to build on my role with UCI by expanding my impact at the Networks,” Rodriguez said. “No company is better positioned than UCI to serve a diverse, rising America, and I look forward to continuing to work with my colleagues and our partners to ensure we are delivering the best, most valuable content to our audiences.”
As CMO, Rodriguez spearheaded the company’s first-ever brand campaign, “Todo Es Posible.”