By: Juan Fernandez Gonzalez
The final episode of the Netflix-Univision production El Chapo has outperformed the audience figures of its closest Spanish-language competitor by over 30%.
As season two of El Chapo ended, Univision rushed to claim 3.6 million viewers for the two-hour broadcast on the Univision network. According to Nielsen ratings, the telecast once again positioned Univision as the most watched Spanish-language network during prime time, out-delivering its closest competitor by 34% (total viewers 2+), 50% (adults 18-49) and 55% (adults 18-34).
In its full second season run, El Chapo averaged 1.2 million total viewers 2+, 601,000 adults 18-49 and 251,000 adults 18-34. And content across Univision’s digital platforms generated 5.7 million page views throughout the season. On Facebook, the digital show generated 3.9 million total social video views.
“Following the success of season one in the US and globally, we knew audiences would enjoy watching the story of El Chapo unfold,” said Camila Jiménez Villa, president and chief content officer of Univision’s Fusion Media Group (FMG). “Sunday night’s finale confirmed our audience’s trust in us to continue delivering premium storytelling capable of unveiling the complexity of our worlds.”
Source: Rapid TV News