By: George Slefo
Julie Scott has quadrupled revenue for Onion Labs, The Onion’s native content arm, since joining in 2016. The industry vet has 20 years experience on the agency side, but made the leap to publishing after recognizing that brands had a hunger for authentic native content rather than more commercials.
If you were starting out today, what would you do differently?
Have a voice from Day 1. Early in my career, I was so afraid of saying the wrong thing or having a bad idea. Basically, I was afraid of failing in front of others. I learned from other men and women who boldly shared their thoughts. So many times I would think to myself, “That’s exactly what I was thinking. … Why didn’t I say it out loud?” Eventually, I did, and I think that’s when my career truly took off.
What was your first job?
I watched “Melrose Place” in college and I remember Courtney Thorne-Smith’s character worked in advertising. It seemed so glamorous. I couldn’t wait to get out into the ad world. And then I landed my first job at Peter Mayer Advertising in New Orleans. My first client: Delta Queen Steamboat Co., a paddlewheel steamboat cruise for senior citizens. Let’s just say the glamour was much different than “Melrose Place” promised.
What is something no one knows about you?
Now, why would I tell you that?
Source: Ad Age