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Broadcasting & Cable: Power 100 2015

By Univision PR Team

Dec 23, 2015

Sizing up the movers, shakers, constructors and disruptors who make the TV industry turn

Even as we type the words “power List,” we understand that such lists have become something of an end-of-year staple, as much a part of the late-December festivities as noisemakers, champagne and Pitbull.

Given the ever-shifting nature of the television industry, one might suggest that attempting to order its true power players from 1 to 100 is too daunting.

But that one phrase—ever-shifting—makes the attempt worth all the effort. Through a mix of technological evolution, grudging acceptance of change, miraculous and overdue audience metrics, new threats from disruptive over-the-top players and a spectrum auction that will upend everything all over again, the industry in 2015 (and continuing to 2016) has become harder to read thanFinnegans Wake. You’d be hard-pressed to find a more extraordinary landscape revamp in a major medium that has long thrived, and will continue to thrive in remade ways once thought impossible outside of, say, Star Trek (when it aired on linear television). To take a snapshot of the developers and disruptors, programmers and providers, and regulators and dealmakers who push the industry forward is to view—and chronicle—a moment of electricity and insight in a world where the foundational blueprint is in near-constant rewrite.

This is, indeed, a snapshot, the kind of selfie Ellen DeGeneres (who made our list) might have taken at a precise moment in time at the end of 2015.

That also invites explanation and caveats. How is power measured in an apples-and-oranges world of C-level execs, talent (and their agents) and government officials? The criteria for our choices and their order began with some obvious measures.

CEOs and controllers of giant industry companies, presidents, department heads, once considered and investigated for levels of influence, were bound to rate high. Financials—market cap, deal valuation and so on—mattered to us, but weren’t all-defining. We’re in the midst of several mergers and deals at the moment, but a deal ain’t done until it’s done. Nods were given to moves that appeared to succeed (and those that are still waiting to be judged) throughout late 2015.

Some might claim there should be a whole lot more diversity on this list, and that should have been a huge factor in our measure. In fact it was, and the lack of diversity here frankly frustrates us.

Another major factor was considered—how much of a disruptor has a person been? Disruptors get a lot of press, but why do they deserve slots on this list? Because they are the Roone Arledges and Ted Turners of the modern age.

All of which leaves us guaranteeing you one thing with the B&C/Multichannel News Power 100 list—you will disagree with it. There’s going to be head-scratching, shouting and queries about our sanity.

We welcome your perspectives.

To read the full list, click here

21. Randy Falco
President and CEO, Univision

In January, the U.S. Hispanic broadcaster extended Falco’s contract through 2018. Since then, Univision has turned its focus to millennial consumers with new shows and content, started a broadband access and education campaign to close the homework gap, debuted female-targeted subchannel Escape and male-focused Grit in major markets and launched its “Todo Es Posible” brand campaign. Oh, and it vocally cut ties with Donald Trump. Newly upped exec Tonia O’Connor continues to help Falco and chairman Haim Saban push Univision’s cause.

Source: Broadcasting & Cable

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