by Wayne Friedman
Surveying some 400 media brands, advertisers give top marks to household names: Google, Food Network, Travel + Leisure and Univision.
Releasing its first “advertiser experience” index, Advertiser Perceptions rated the best media companies, based on the opinions of thousands of advertiser executives. Every six months, advertisers’ experiences with media companies are measured via the company’s Advertising Intelligence Report, looking at some 30 different criteria.
Questions include: Does the media product meet advertiser needs and expectations? Are the media brand’s advertisers and prospects well informed? Is doing business with the media brand easy and effective? Are clients satisfied with the media brand and would they recommend its advertising to others?
Google was tops in the digital category; Food Network, for television; Travel+Leisure in print; and Univision, for audio.
Other companies getting top nods include: ESPN, Amazon Media, Hulu, NFL and Pandora — for digital; ABC, ESPN, NBC and HGTV for TV; Food Network Magazine, New York Times, People and Conde Nast Traveler for print, and Pandora, iHeart Radio, Westwood One, and Cox Media, for the audio category.
The Advertiser Experience Index surveyed 150 digital media brands; 125 for television; 130, print media; and 20 in the audio media category.