Univision is the No. 1 Spanish-Language Network During Primetime for 24th Consecutive Week in the Current 2020/2021 Season Across All Key Demos
Ranks as the No. 1 Broadcast Network Ahead of ABC, CBS, NBC and FOX on Saturday Night Among Adults 18-49 and Adults 18-34 With Live Soccer Coverage
“Dulce Ambición” Finale on Monday Night Delivers Series’ Highest-Rated Telecast Across All Demos During its Full Run
Univision Broadcast Prime Highlights – Week of March 1, 2021 to March 7, 2021
- Univision ranked as the No. 1 Spanish-language network during primetime for the twenty fourth consecutive week in the current 2020/2021 season with double-digit audience advantages over Telemundo among Total Viewers 2+ (+30% adv.), Adults 18-49 (+16% adv.) and Adults 18-34 (+11% adv.).
- On Saturday night, Univision finished as the No. 1 broadcast network ahead of ABC, CBS, NBC and FOX for the entire night among Adults 18-49 and Adults 18-34 with live coverage of Liga MX. Univision also outperformed CBS, NBC and FOX for the third consecutive Saturday night among Adults 18-34. The soccer matchups of Leon vs. America and Mazatlán vs. Guadalajara delivered an average audience of 909,000 Total Viewers 2+, 493,000 Adults 18-49 and 203,000 Adults 18-34. Leon vs. America ranked as the No. 1 and No. 2 program on broadcast television on Saturday night among Adults 18-34 (203,000) and Adults 18-49 (493,000), respectively. The sports event also averaged more viewers to the networks’ 8:00 p.m. to 12:00 a.m. than the previous Saturday among Total Viewer 2+ (+4%) and Adults 18-49 (+9%). Liga MX also made Univision the No.1 Spanish-language network, outperforming Telemundo by double-to-triple digit audience advantages for the entire night among Total Viewers 2+ (+51% adv.), Adults 18-49 (+87% adv.) and Adults 18-34 (+117% adv.).
- For the entire week, Univision finished as the fifth most-watched broadcast network during primetime, out-delivering The CW with 1.3 million Total Viewers 2+, 446,000 Adults 18-49 and 166,000 Adults 18-34.
- Univision outperformed one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on six out of seven nights last week among Adults 18-34 and on four out of seven nights among Adults 18-49.
- Airing weeknights at 8 p.m., “Vencer el Desamor” delivered 1.7 million Total Viewers 2+, 590,000 Adults 18-49 and 239,000 Adults 18-34 and drove Univision to a third-place finish on broadcast television, out-delivering CBS, NBC, The CW and Telemundo with Adults 18-34 for the third consecutive week.
- Airing weeknights at 9 p.m. Univision’s “Te Acuerdas de Mí” delivered 1.4 million Total Viewers 2+, 443,000 Adults 18-49 and 165,000 Adults 18-34, positioning Univision ahead of The CW with Total Viewers 2+, Adults 18-49 and Adults 18-34. “Te Acuerdas de Mí” outperformed Telemundo’s “La Suerte de Loli” by double-digit margins head-to-head among Total Viewers 2+ (+36% adv.), Adults 18-49 (+18% adv.) and Adults 18-34 (+16% adv.).
- In its premiere week, Univision’s “La Hija del Embajador” averaged 1.3 million Total Viewers 2+, 413,000 Adults 18-49 and 138,000 Adults 18-34 and positioned Univision ahead of ABC in the weeknight 10 p.m. hour with Adults 18-34. “La Hija del Embajador” also outperformed Telemundo’s “Buscando a Frida” head-to-head in the 10 p.m. hour among Total Viewers 2+ (+27% adv.) and Adults 18-49 (+3% adv.).
- On Monday night, the finale of “Dulce Ambición” delivered 1.7 million Total Viewers 2+, 630,000 Adults 18-49 and 243,000 Adults 18-34, marking its highest-rated telecast in its full run among all key demos and positioned Univision as the No. 1 and No. 2 broadcast network in the 10 p.m. hour among Adults 18-34 and Adults 18-49, respectively. Versus its premiere on (08/31/2020), the finale of “Dulce Ambicion” drew in more Total Viewers 2+ (+41%), Adults 18-49 (+32%) and Adults 18-34 (+41%). “Dulce Ambicion” also outperformed Telemundo’s “Buscando a Frida” by double-digits among Total Viewers 2+ (+69% adv.), Adults 18-49 (+37% adv.) and Adults 18-34 (+20% adv.).
Source: Nielsen, NPM (03/01/2021-03/07/2021) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.
Effective 08/31/2020, Out of Home PPM data is included for Univision, UniMás and participating networks.
