Univision’s Weeknight Series, “Vencer el Desamor” and “Dulce Ambición” Deliver Highest-Rated Weekly Performance Among Total Viewers 2+ and Adults 18-49, Univision Tops CBS During the 8 P.M., 9 P.M. and 10 P.M. Weeknight Hours Among 18-34
Univision Broadcast Prime Highlights – Week of November 30, 2020 to December 6, 2020
- On Saturday night, live coverage of the Liga MX semi-final showdown between Leon and Chivas Guadalajara positioned Univision as the No. 1 broadcast network, ahead of ABC, CBS, NBC and FOX during the 9:30 p.m. to 12 a.m. time period among Adults 18-34. The soccer match also outperformed ABC, NBC and FOX among Adults 18-49 and FOX with Total Viewers 2+ in the time slot. The matchup between Leon and Chivas Guadalajara delivered 1.9 million Total Viewers 2+, 1.0 million Adults 18-49 and 394,000 Adults 18-34, marking the 3rd most-watched soccer game on any network and in any language in 2020 among Total Viewers 2+ and Adults 18-49. The match ranked as the No. 2 program on broadcast television among Adults 18-49 and Adults 18-34 and the 3rd most-watched program on broadcast television among Total Viewers 2+. The game also increased the network’s 9:30 p.m. to 12:00 a.m. time period by double-digit margins year-over-year among Total Viewers 2+ (+44%), Adults 18-49 (+52%) and Adults 18-34 (+40%). The sports event positioned Univision as the No. 1 Spanish-language network with triple-digit audience advantages over Telemundo in the time period among Total Viewers 2+, Adults 18-49 and Adults 18-34.
- On Sunday night, the Liga MX semi-final between UNAM and Cruz Azul made Univision the No. 3 broadcast network, out-delivering ABC, FOX and The CW among Adults 18-49 and Adults 18-34 during the 7:00 p.m. to 9:30 p.m. time slot. The soccer game also topped FOX and The CW among Total Viewers 2+ in the time period. The UNAM vs. Cruz Azul game averaged 1.8 million Total Viewers 2+, 947,000 Adults 18-49 and 418,000 Adults 18-34, marking the 4th most-watched soccer match on any network and in any language in 2020 among Total Viewers 2+ and Adults 18-49. The Liga MX match delivered double-digit audience growth week-over-week to the network’s 7:00 p.m. to 9:30 p.m. time slot among Total Viewers 2+ (+16%), Adults 18-49 (+85%) and Adults 18-34 (+85%). The game also increased the network’s time period by triple-digit margins among Total Viewers 2+, Adults 18-49 and Adults 18-34. The showdown drove Univision to a first-place finish on Spanish-language television, doubling Telemundo’s audience among all key demos in the time slot.
- Univision delivered primetime audience growth year-over-year among Total Viewers 2+ (+11% to 1.4 million), Adults 18-49 (+11% to 605,000) and Adults 18-34 (+2% to 246,000) for the second consecutive week. Univision also finished as the fifth most-watched broadcast network during primetime for the entire week among Total Viewers 2+, Adults 18-49 and Adults 18-34, ahead of The CW.
- Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on every night last week among Adults 18-34 and on six out of seven nights among Adults 18-49.
- Univision finished as the No. 1 Spanish-language network in primetime for the eleventh consecutive week in the current 2020/2021 season with double-digit audience advantages over Telemundo among Total Viewers 2+ (+41% adv.), Adults 18-49 (+46% adv.) and Adults 18-34 (+48% adv.).
- Univision attracted 1.4 million Total Viewers 2+, 559,000 Adults 18-49 and 223,000 Adults 18-34 during weeknight primetime. Univision topped CBS among Adults 18-34 (+6% adv.) for the fifth consecutive week in the Monday to Friday 8 p.m. to 11 p.m. time slot. Univision also ranked as the No. 1 Spanish-language network for the eleventh straight week in the current 2020/2021 season during the Monday through Friday 8 p.m. to 11 p.m. time period, out-delivering Telemundo by double-digit margins among Total Viewers 2+ (+31% adv.), Adults 18-49 (+24% adv.) and Adults 18-34 (+23% adv.)
- At 8 p.m., “Vencer el Desamor” averaged its highest-rated weekly performance and increased its audience by double-digit margins week-over-week among Total Viewers 2+ (+14% to 1.7 million), Adults 18-49 (+26% to 654,000) and Adults 18-34 (+24% to 286,000). Versus the same week in 2019, the series delivered audience growth to the network’s 8 p.m. to 9 p.m. time period among Total Viewers 2+ (+13%), Adults 18-49 (+9%) and Adults 18-34 (+3%). The series also positioned Univision ahead of CBS in the weeknight 8 p.m. hour with Adult 18-34 viewers. The novela series also doubled Telemundo’s audience, making Univision the No. 1 Spanish-language network during the Monday to Friday 8 p.m. to 9 p.m. time slot among all key demos.
- At 9 p.m., “Imperio de Mentiras” attracted 1.3 million Total Viewers 2+, 513,000 Adults 18-49 and 203,000 Adults 18-34 for the entire week. The program increased its audience among Total Viewers 2+ (+8%), Adults 18-49 (+16%) and Adults 18-34 (+7%) versus the previous week. Univision also outperformed CBS head-to-head in the 9 p.m. hour among Adults 18-34 (+8% adv.).
- At 10 p.m., “Dulce Ambición” delivered 1.3 million Total Viewers 2+, 507,000 Adults 18-49 and 179,000 Adults 18-34, marking its highest-rated weekly performance among Total Viewers 2+ and Adults 18-49 in its run thus far. The series also grew its audience by double-digits week-over-week among Total Viewers 2+ (+15%), Adults 18-49 (+27%) and Adults 18-34 (+32%). The novela series positioned Univision ahead of CBS in the 10 p.m. hour among Adults 18-34 (+11% adv.). The program also drove Univision to a first-place finish on Spanish-language television, outperforming Telemundo among Total Viewers 2+ (+24% adv.) and Adults 18-49 (+4% adv.).
- Univision’s weeknight series, “Vencer el Desamor,” “Imperio de Mentiras” and “Dulce Ambición” drew in more Adults 18-34 than first-run episodes of ABC’s “The Conners,” “Black-ish,” “American Housewife” and “For Life;” CBS’s “MacGyver,” “SEAL Team,” “Unicorn,” “NCIS: Los Angeles” and “Star Trek: Discovery;” FOX’s “Cosmos: Possible Worlds,” “Filthy Rich,” “LA’s Finest,” “Bob’s Burgers,” “Bless the Harts” and “Next” as well as The CW’s “Coroner,” “Devils,” “Pandora,” “The Outpost,” “Swamp Thing” and “Tell Me a Story.”
- Univision’s Sunday night news magazine, “Aquí y Ahora” averaged 842,000 Total Viewers 2+, 316,000 Adults 18-49 and 134,000 Adults 18-34, topping ABC in the 10 p.m. to 11 p.m. time period with double-digit audience advantages among Adults 18-34 (+63% adv.). The series drew more Adult 18-34 viewers (+2%) week-over-week and delivered audience growth to the network’s 10 p.m. to 11 p.m. time slot among Total Viewers 2+ (+6%), Adults 18-49 (+16%) and Adults 18-34 (+11%) versus the same day last year.
Source: Nielsen, NPM (11/30/2020-12/06/2020) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.
Effective on 08/31/2020, Out of Home PPM data is included for Univision, UniMás and participating networks.
