Press Ratings Bulletin

UniMás Increases Primetime Audience Week-Over-Week By Double-Digits Across Key Demos, Outperforms The CW

Nov 24, 2020

UniMás Increases Primetime Audience Week-Over-Week By Double-Digits Across Key Demos, Outperforms The CW for Ninth Straight Week with Adults 18-49 and Adults 18-34

 

Reality Series “Enamorándonos” Delivers Highest-Rated Weekly Performance Since Return Among Total Viewers 2+ and Adults 18-49

UniMás Broadcast Prime Highlights – Week of November 16, 2020 to November 22, 2020

 

  • UniMás delivered double-digit week-over-week audience growth in primetime among Total Viewers 2+ (+17% to 492,000) and Adults 18-49 (+15% to 225,000).

 

  • UniMás outperformed The CW during primetime for the ninth consecutive week in the current 2020/2021 season among Adults 18-49 (+38% adv.) and Adults 18-34 (+72% adv.). UniMás also topped The CW in primetime for the 4th and 47th consecutive week in 2020 year-to-date among Adults 18-49 and Adults 18-34, respectively.

 

  • UniMás’ weeknight 8 p.m. reality series, “Enamorándonos” delivered week-over-week audience growth among Total Viewers 2+ (+9% to 617,000) and Adults 18-49 (+6% to 254,000) for the second consecutive week. This marked its highest-rated weekly performance since its return on September 14th, 2020 with Total Viewers 2+ and Adults 18-49. The reality series delivered audience growth to the network’s Monday to Friday 8 p.m. to 10 p.m. time period year-over-year among Total Viewers 2+ (+7%), Adults 18-49 (+5%) and Adults 18-34 (+4%).

 

  • “Enamorándonos” positioned UniMás ahead of The CW in the Monday to Friday 8 p.m. to 10 p.m. time period with double-digit audience advantages among Adults 18-49 (+27% adv.) and Adults 18-34 (+67% adv.).

 

  • The reality series drew in more Adult 18-34 viewers than first-run episodes of ABC’s “Black-ish;” FOX’s “Filthy Rich;” as well as The CW’s “Whose Line Is It Anyway,” “Penn & Teller,” “Swamp Thing,” “Devils,” “Tell Me a Story,” “World’s Funniest Animals” and “Coroner.”

 

  • On Sunday night, UniMás outperformed The CW by triple-digit margins among Total Viewers 2+ (+102% adv.), Adults 18-49 (+368% adv.) and Adults 18-34 (+492% adv.) with a movie line-up that included (“Cineplex: Law Abiding Citizen” and the Spanish Premiere of “Cineplex: Logan”). This marked the twelfth consecutive Sunday night that UniMás has outperformed The CW among Adults 18-49 and Adults 18-34. The movie line-up also delivered double-digit audience gains to the network’s 7:00 p.m. to 11:00 p.m. time slot week-over-week among Total Viewers 2+ (+68% to 637,000), Adults 18-49 (+49% to 332,000) and Adults 18-34 (+39% to 148,000).

 

  • UniMás out-delivered the combined audience of Azteca, Estrella TV and TeleXitos for the entire week during primetime with triple-digit audience advantages among Total Viewers 2+ (+160% adv.), Adults 18-49 (+178% adv.) and Adults 18-34 (+185% adv.).

  

Source: Nielsen, NPM (11/16/2020-11/22/2020) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.

Effective 08/31/2020, Out of Home PPM data is included for UniMás and participating networks

Related Articles

Sports

TelevisaUnivision Scores Record Viewership with Liga MX and UEFA Champions League Leading the Charge This Spring

Press

Minas de pasión lidera audiencia de barra vespertina

SIGN ME UP FOR
By clicking submit you agree to our Privacy Policy and Terms of service.

Loading