Press Ratings Bulletin

UniMás Reports Year-Over-Year Primetime Audience Growth for 32nd Straight Week Among All Key Demos

By Univision PR Team

Jun 3, 2020

UniMás Broadcast Prime Highlights – Week of May 25, 2020 to May 31, 2020

  • On Saturday night, UniMás outperformed CBS (+3% adv.), FOX (+168% adv.) and Telemundo (+10% adv.) among Adults 18-34 with a movie line-up that included (“Cineplex: 300: Rise of an Empire” and CineNight: Run All Night”). UniMás also out-delivered FOX and Telemundo by double to triple-digit margins among Total Viewers 2+ and Adults 18-49 for the entire night. This also marked the ninth and third consecutive Saturday that UniMás has out-delivered FOX among Adults 18-34 and Adults 18-49, respectively. The line-up delivered double-digit audience growth to the network’s 6:30 p.m. to 11 p.m. time period year-over-year among Total Viewers 2+ (+39% to 445,000), Adults 18-49 (+47% to 209,000) and Adults 18-34 (+22% to 72,000).
  • On Sunday night, UniMás out-delivered FOX and The CW for the entire night among Adults 18-49 and Adults 18-34 with a movie line-up that included (“Cineplex: Ip Man 3” and “CineMás: Red Dawn”). UniMás also outperformed The CW (+64% adv.) by double-digits among Total Viewers 2+ for the entire night. This marked the 25th consecutive Sunday that UniMás has out-delivered The CW among Adults 18-49 and Adults 18-34. The movie line-up increased the network’s 7 p.m. to 11 p.m. time period week-over-week among Total Viewers 2+ (+2% to 660,000) and Adults 18-34 (+18% to 136,000). The line-up also delivered year-over-year audience growth to the time slot among Total Viewers 2+ (+5% to 660,000), Adults 18-49 (+6% to 320,000) and Adults 18-34 (+11% to 136,000).
  • UniMás delivered primetime audience growth week-over-week among Adults 18-34 (+4% to 79,000). UniMás also delivered audience growth year-over-year during primetime among Total Viewers 2+ (+6% to 434,000), Adults 18-49 (+21% to 210,000) and Adults 18-34 (+25% to 79,000), marking the 32nd consecutive week of audience growth.
  • UniMás outperformed The CW for the entire week by double-digits during primetime among Adults 18-49 (+31% adv.) and Adults 18-34 (+44% adv.), marking the 19th and 24th consecutive week that it has out-delivered The CW with Adults 18-49 and Adults 18-34, respectively.
  • UniMás’ weeknight 8 p.m. novela series, “Qué Culpa Tiene Fatmagül” delivered week-over-week audience growth among Total Viewers 2+ (+9% to 489,000), Adults 18-49 (+15% to 229,000) and Adults 18-34 (+21% to 85,000). UniMás also increased the network’s Monday to Friday 8 p.m. to 9 p.m. time period by double-digit margins year-over-year among Total Viewers 2+ (+66%), Adults 18-49 (+82%) and Adults 18-34 (+44%). “Qué Culpa Tiene Fatmagül” also positioned UniMás ahead of The CW for the entire week among Adults 18-49 (+12% adv.) and Adults 18-34 (+23% adv.) in the 8pm hour.
  • UniMás’ weeknight 9 p.m. adventure reality competition series, “Reto 4 Elementos: Naturaleza Extrema” increased the network’s Monday to Friday 9 p.m. to 10:30 p.m. time slot week-over-week among Total Viewers 2+ (+5% to 321,000). The reality series also delivered double-digit audience growth year-over-year for the third consecutive week among Adults 18-34 (+25% to 60,000).
  • UniMás’ weeknight 10:30 p.m. newscast, “Noticiero Univision” grew the network’s Monday to Friday 10:30 p.m. to 11 p.m. time period by double-digit margins year-over-year for the third consecutive week among Total Viewers 2+ (+51% to 231,000), Adults 18-49 (+45% to 112,000) and Adults 18-34 (+20% to 36,000).
  • UniMás out-delivered the combined audience of Azteca and Estrella TV during primetime by double-to-triple digit margins among Total Viewers 2+ (+99% adv.), Adults 18-49 (+188% adv.) and Adults 18-34 (+163% adv.).

Source: Nielsen, NPM (05/25/2020-05/31/2020) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.

Related Articles

Press

TelevisaUnivision: la favorita de la afición mexicana para seguir a la Selección en el Mundial de Qatar

Press

TelevisaUnivision golea a la competencia en los partidos del Mundial transmitidos ayer

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.

Loading