Press Ratings Bulletin

Univision’s “Rubí” Reaches Nearly 3 Million Total Viewers 2+, Bests ABC Among Adults 18-49 During the Premiere

By Univision PR Team

Jan 22, 2020

Third Installment from Univision’s “The Collection” Series Delivers More Young Adult 18-34 Viewers than ABC and CBS in the Time Period

Univision Ranks No. 1 in Los Angeles, Houston and Phoenix Among Adults 18-49 and Adults 18-34 in 10:00 p.m. Hour

MIAMI – JANUARY 22, 2020 – “Rubí,” the latest in Univision’s anthology of timeless classics re-imagined for a new generation as part of “The Collection,” debuted to knockout numbers on Tuesday night, reaching nearly 3 million Total Viewers 2+, who tuned-in to all or part of the one-hour premiere. Airing from 10:00 – 11:00 p.m. ET/PT, “Rubí” averaged 1.7 million Total Viewers 2+, 749,000 Adults 18-49 and 256,000 Adults 18-34, positioning Univision ahead of ABC and NBC among Adults 18-34, as well as outperforming ABC among Adults 18-49 in the time period.

Starring Camila Sodi in the role of Rubí Perez, the series debut ranks as the highest-rated 10pm primetime novela/series premiere on the Univision Network since “La Tierra Prometida” (08/07/2017) among Adults 18-49 and Total Viewers 2+ and best since “Amar a Muerte” (10/29/2018) with Adults 18-34. The premiere episode of “Rubí” out-delivered Telemundo’s “El Señor de los Cielos VII” head-to-head in the 10:00 p.m. hour among Total Viewers 2+ (+59% adv.), Adults 18-49 (+37% adv.) and Adults 18-34 (+7% adv.). In fact, “Rubí” outperformed Telemundo’s entire primetime line-up of “Exatlón Estados Unidos,” “La Doña II” and “El Señor de los Cielos VII”) among Total Viewers 2+, Adults 18-49 and Adults 18-34.

For the entire night, “Rubi” positioned Univision ahead of ABC and FOX among Adults 18-34 and delivered more Adults 18-49 than ABC. The series premiere attracted more Adult 18-49 and Adult 18-34 viewers than first-run episodes of ABC’s “Mixed-ish,” “Black-ish” and “Emergence;” FOX’s “Gordon Ramsay’s 24 Hours to Hell & Back” as well as The CW’s entire original primetime line-up consisting of “Arrow” and “DC’s Legends of Tomorrow.” “Rubi” also made Univision the No. 1 Spanish-language network for the entire night (8:00pm-11:00pm) with double-digit audience advantages over Telemundo among Total Viewers 2+ (+56% advantage), Adults 18-49 (+40% advantage) and Adults 18-34 (+26% advantage).

Source: Nielsen, NPM Tuesday (01/21/2020) 8:00pm-11:00pm. Univision’s line-up consisting of “Ringo,” “Amor Eterno 2” and “Rubí” based on NPM Fast National Ratings. English-language broadcast networks and Telemundo based on NPM Fast Affiliate (Time Period) Ratings. Reach based on NPM Fast Cume, Persons 2+, 1+ minute qualified audience (short-term and long-term visitors included) Live+SD.

Univision Network – Local Market Highlights:

“Rubí” premiere made Univision the No. 1 broadcast station during the time period (10:00 -11:00 p.m. ET/PT) among:

  • Total Viewers 2+ in Los Angeles and Houston
  • Adults 18-34, Adults 18-49 and Adults 25-54 in Los Angeles, Houston and Phoenix

“Rubí” premiere made Univision the No. 2 broadcast station during the time period (10:00 -11:00 p.m. ET/PT) among:

  • Total Viewers 2+ in Phoenix
  • Adults 18-34 in Miami, Dallas, San Francisco and Atlanta
  • Adults 18-49 and Adults 25-54 in New York, Miami and Dallas

The debut of “Rubí” helped Univision stations become No. 1 in Prime on Tuesday night among:

  • Total Viewers 2+ in Los Angeles
  • Adults 18-34 in Los Angeles, Houston, Phoenix and San Francisco
  • Adults 18-49 and Adults 25-54 in Los Angeles, Houston and Phoenix

The debut of “Rubí” helped Univision stations become No. 2 in Prime on Tuesday night among:

  • Total Viewers 2+ in Miami and Houston
  • Adults 18-34 in Miami, Dallas and Sacramento
  • Adults 18-49 in New York, Miami, Dallas and San Francisco
  • Adults 25-54 in New York and Miami

Nielsen, NSI, LPM+PPM, Rubí Premiere on Univision (01/21/20), 10:00 pm – 11:00 pm ET/PT; 9:00 pm- 10:00 pm CT/MT.  Rankings based on DMA impressions, rounded to the thousand. Telemundo’s Senor de Los Cielos (Season 7) aired 10:00 pm – 11:00 pm ET/PT; 9:00 pm- 10:00 pm CT/MT. Prime TP Tuesday 8:00 pm – 11:00 pm (FOX/CW: 8:00 pm – 10:00 pm) ET/PT; 7:00 pm- 10:00 pm (FOX/CW: 7:00 pm – 10:00 pm) CT/MT.  Live+SD.

Visit corporate.univision.com/newco for more information on Univision, and follow @UnivisionPRTeam on Twitter and Instagram.

CONTACT:  Kevin Sornatale, 212-455-5259, ksornatale@univision.net

Related Articles

Press

TelevisaUnivision Celebrates a Fantastic Year of Sports

Press

Final de futbol femenil mexicano alcanza audiencia histórica

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.

Loading