UniMás’ “Enamorándonos” Delivers Highest-Rated Weekly Performance With Double-Digit Week-Over-Week Audience Growth Across All Key Demos
UniMás Broadcast Prime Highlights – Week of September 23, 2019 to September 29, 2019
- UniMás’ “Enamorándonos” averaged its highest-rated weekly performance since its premiere with double-digit week-to-week audience gains among Total Viewers 2+ (+26% to 299,000), Adults 18-49 (+33% to 141,000) and Adults 18-34 (+36% to 60,000), marking the second consecutive week of audience growth with Adults 18-49 and Adults 18-34.
- For the entire week, UniMás delivered week-over-week audience growth during primetime among Total Viewers 2+ (+4% to 284,000), Adults 18-49 (+6% to 130,000) and Adults 18-34 (+2% to 54,000).
- In its premiere week, UniMás’ “Resistiré” increased the network’s Tuesday through Friday 9:00 p.m. to 10:00 p.m. time period among Adults 18-49 (+3% to 78,000) versus the previous week.
- Driven by Saturday night’s airing of “Cineplex: The Martian,” UniMás increased its Saturday 8:00 p.m. to 11:00 p.m. time period week-to-week among Adults 18-49 (+7% to 208,000).
- On Sunday night, UniMás out-delivered The CW for the entire night with double-to-triple digit audience advantages among Adults 18-49 (+60% adv.) and Adults 18-34 (+127% adv.) with a line-up that included “Enamorándonos, En Búsqueda del Amor,” “Cine De Las Estrellas: The Impossible” and “Cineplex: A Good Day To Die Hard,” marking the fourth consecutive Sunday that it has outperformed The CW among Adults 18-34. The Sunday night line-up also delivered audience gains among Total Viewers 2+ (+19% to 341,000), Adults 18-49 (+8% to 166,000) and Adults 18-34 (+4% to 75,000) to the network’s 7:00 p.m. to 12:30 a.m. time period versus the prior week.
- UniMás attracted more Adults 18-49 (+9% adv.) and Adults 18-34 (+6% adv.) than the combined audience of Azteca and Estrella TV during primetime.
Source: Nielsen, NPM (09/23/2019-09/29/2019 vs. 09/16/2019-09/22/2019) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.
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