Press Ratings Bulletin

Univision Outperforms ABC, CBS, NBC or FOX on Six Out of Seven Nights Among Adults 18-34

By Univision PR Team

Sep 17, 2019

Mexico vs. Argentina Match Propels Univision to Victory Over CBS and FOX on Tuesday Night with Adults 18-49 and Tops ABC, CBS and FOX with Adults 18-34 

 

Univision Broadcast Prime Highlights – Week of September 9, 2019 to September 15, 2019

  • Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on six out of seven nights last week among Adults 18-34.
  • Univision finished ahead of the CW in primetime for the 51st consecutive week since the start of the current 2018/2019 season with 1.2 million Total Viewers 2+, 499,000 Adults 18-49 and 205,000 Adults 18-34. Univision also outperformed CBS for the third consecutive week during primetime with the young Adult 18-34 demographic.
  • For the second consecutive week, Univision ranked as the No. 1 Spanish-language network during primetime, outperforming Telemundo among Adults 18-49 (+4% adv.) and Total Viewers 2+ (+8% adv.).
  • Monday night’s finale of “Juntos, El Corazón Nunca Se Equivoca” averaged 1.3 million Total Viewers 2+ and 534,000 Adults 18-49, marking its highest-rated telecast during its full-run and positioned Univision among the top-rated broadcast networks during the 9 p.m. hour, out-delivering CBS, FOX and the CW among Adults 18-49 and Adults 18-34. The series also drew in more Adult 18-34 (237,000) viewers than first-run episodes of ABC’s “Grand Hotel,” FOX’s “So You Think You Can Dance,” The CW’s “Whose Line Is It Anyway” as well as Telemundo’s entire original primetime line-up (“Exatlón Estados Unidos,” “El final del paraíso” and “Preso No. 1.”).
  • With special live coverage of the USMNT and Mexican National Team, Univision captured the No. 2 broadcast network ranking on Tuesday night, ahead of ABC, CBS, FOX and The CW among Adults 18-34 as well as the No. 3 broadcast network, outperforming CBS, FOX and The CW among Adults 18-49. The first soccer match of the night between USA and Uruguay delivered 1.2 million Total Viewers 2+, 630,000 Adults 18-49 and 283,000 Adults 18-34. Mexico vs. Argentina attracted more Total Viewers 2+ (+60% to 2.4 million), Adults 18-49 (+70% to 1.3 million) and Adults 18-34 (+65% to 588,000) to the network’s 10:00 p.m. to 12:00 a.m. time slot from the comparable Tuesday last year, making it the No. 1 and No. 3 program on all of broadcast television with the respective Adult 18 to 34 and 18 to 49 demographics. The sports event also drove Univision to a first-place finish on Spanish-language television for the entire night with double-digit audience advantages over Telemundo among Total Viewers 2+ (+53% adv.), Adults 18-49 (+79% adv.) and Adults 18-34 (+72% adv.).
  • On Thursday night, Univision finished ahead of NBC and The CW for the entire night among Adults 18-49 and Adults 18-34 with live coverage of the third Democratic Debate. The news special delivered 1.1 million Total Viewers 2+, 429,000 Adults 18-49 and 132,000 Adults 18-34. It also outperformed the average of the first and second Democratic debates on Telemundo among Total Viewers 2+ (+43% adv.), Adults 18-49 (+35% adv.) and Adults 18-34 (+3% adv.).
  • More than 1.0 million Total Viewers 2+ tuned-in to the Liga MX matchup between America and Unam on the Univision network on Saturday night. America vs. Unam also ranked among the top 5 programs on broadcast television, in fourth-place among Adults 18-34 (220,000) and in fifth-place among Adults 18-49 (525,000) as well as propelled Univision to the No. 3 broadcast network ranking for the entire night, ahead of CBS and NBC among Adults 18-34. The soccer match also made Univision the top-rated Spanish-language network on Saturday night, out-delivering Telemundo by +4% among Adults 18-49 and +18% among Adults 18-34.
  • Univision’s special primetime airing of “El Grito de Mexico” attracted 1.3 million Total Viewers 2+, 491,000 Adults 18-49 and 194,000 Adults 18-34, positioning it among the top-rated broadcast networks during the Sunday 9 p.m. hour with double-digit audience advantages of +11% over CBS among Adults 18-34. “El Grito de Mexico” increased its audience in the last half-hour compared to the first half-hour among Total Viewers 2+ (+7%), Adults 18-49 (+6%) and Adults 18-34 (+9%).
Source: Nielsen, NPM (09/09/2019-09/15/2019) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.
 

###

Related Articles

Press

TelevisaUnivision Celebrates a Fantastic Year of Sports

Press

Final de futbol femenil mexicano alcanza audiencia histórica

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.

Loading