UniMás Delivers Double-Digit Year-Over-Year Primetime Audience Growth For Third Consecutive Week Among Total Viewers 2+
New 10 p.m. National Newscast “Noticiero Univision Edición Nocturna” Delivers Double-Digit Audience Growth Across All Key Demos
UniMás Broadcast Prime Highlights – Week of July 01, 2019 to July 07, 2019
- For the entire week, UniMás delivered an average audience of 427,000 Total Viewers 2+, 185,000 Adults 18-49 and 70,000 Adults 18-34 during primetime.
- For the third consecutive week, UniMás delivered double-digit year-over-year growth during primetime among Total Viewers 2+ (+14% to 427,000).
- For the sixth consecutive Sunday, UniMás out-delivered The CW for the entire night with double-to-triple digit audience advantages among Total Viewers 2+ (+38% adv.), Adults 18-49 (+158% adv.) and Adults 18-34 (+198% adv.) with a line-up that included “Cine De Las Estrellas: Taken 3” and “Cine De Las Estrellas: Knight And Day.” The Sunday night movie-lineup also delivered double-digit audience gains among Total Viewers 2+ (+48% to 675,000), Adults 18-49 (+50% to 325,000) and Adults 18-34 (+22% to 134,000) to the network’s 7:00 p.m. to 11:00 p.m. time period versus the prior week.
- UniMás’ “Inseparables, Amor Al Límite” delivered an average audience of 227,000 Total Viewers 2+, 109,000 Adults 18-49 and 38,000 Adults 18-34.
- UniMás’ epic series, “Jesus” delivered an average audience of 477,000 Total Viewers 2+, 175,000 Adults 18-49 and 49,000 Adults 18-34.
- “Noticiero Univision Edición Nocturna” averaged its second highest rated weekly performance since its premiere on the UniMás network with 349,000 Total Viewers 2+, 149,000 Adults 18-49 and 51,000 Adults 18-34. The news program increased its audience among Total Viewers 2+ (+12%), Adults 18-49 (+23%) and Adults 18-34 (+21%) compared to the prior full week airing.
- Driven by Saturday night’s movie line-up including “Cineplex: The Marine” and “Cineplex: A Good Day To Die Hard,” UniMás increased its Saturday 7:00 p.m. to 11:00 p.m. time period week-to-week among Total Viewers 2+ (+38% to 494,000), Adults 18-49 (+27% to 204,000) and Adults 18-34 (+36% to 99,000).
- UniMás attracted more Total Viewers 2+ (+104% adv.), Adults 18-49 (+185% adv.) and Adults 18-34 (+192% adv.) than the combined audience of Azteca and Estrella TV during primetime.
Source: Nielsen, NPM (07/01/2019-07/07/2019 vs. 06/24/2019-06/30/2019) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.
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