UniMás Outperforms The CW for Fourth Consecutive Sunday Night By Double-to-Triple Digits Among All Key Demos
UniMás Broadcast Prime Highlights – Week of June 10, 2019 to June 16, 2019
- For the entire week, UniMás delivered an average audience of 428,000 Total Viewers 2+, 188,000 Adults 18-49 and 72,000 Adults 18-34 during primetime.
- UniMás’ “Inseparables, Amor Al Límite” has increased the network’s 7:00 p.m. to 9:00 p.m. time period since its premiere among Adults 18-49 (+10% to 131,000) and Adults 18-34 (+18% to 61,000) compared to the prior four weeks. The reality series attracted more Total Viewers 2+ (+1% to 264,000), Adults 18-49 (+13% to 142,000) and Adults 18-34 (+28% to 69,000) versus the previous week.
- UniMás’ epic series, “Jesus” delivered double-digit audience gains among Total Viewers 2+ (+12% to 602,000), Adults 18-49 (+21 to 215,000) and Adults 18-34 (+28% to 68,000) versus the prior week. Since its premiere, the series also increased the network’s 9:00 p.m. to 10:00 p.m. time period among Total Viewers 2+ (+115% to 577,000), Adults 18-49 (+49% to 192,000) and Adults 18-34 (+12% to 55,000) versus the prior four weeks.
- Since its premiere, UniMás’ “Noticiero Univision Edición Nocturna” has increased the weeknight 10:00 p.m. to 10:30 p.m. time period among Total Viewers 2+ (+38% to 297,000) and Adults 18-49 (+5% to 111,000) compared to the prior four weeks. The news program also delivered double-digit week-over-week audience growth among Total Viewers 2+ (+10% to 311,000), Adults 18-49 (+15% to 121,000) and Adults 18-34 (+11% to 42,000).
- UniMás’ weeknight 10:30 p.m. comedy block (“Vecinos,” “Nosotros Los Guapos” and “40 y 20”) increased its audience by double-digits week-to-week among Adults 18-49 (+15% to 84,000) and Adults 18-34 (+24 to 36,000).
- For the fourth consecutive Sunday, UniMás out-delivered The CW for the entire night with double-to-triple digit audience advantages among Total Viewers 2+ (+31% adv.), Adults 18-49 (+100% adv.) and Adults 18-34 (+128% adv.) with a line-up that included “Cine De Las Estrellas: Ip Man” and “Cine De Las Estrellas: Taking of Pelham 123.” The Sunday night movie-lineup also delivered double-digit audience gains among Total Viewers 2+ (+16% to 595,000), Adults 18-49 (+11% to 286,000) and Adults 18-34 (+34% to 114,000) to the network’s 7:00 p.m. to 11:00 p.m. time period versus the prior week.
- UniMás’ Friday night airing of “Cineplex: The Legend of Hercules,” increased its Friday 7:00 p.m. to 9:00 p.m. time period week-to-week by double-digits among Total Viewers 2+ (+34% to 350,000), Adults 18-49 (+17% to 150,000) and Adults 18-34 (+49% to 76,000).
- Driven by Saturday night’s movie line-up including, “Cineplex: The Last Castle” and “Cineplex: Constantine,” UniMás increased its Saturday 6:30 p.m. to 11:30 p.m. time period week-to-week by double-digit margins among Total Viewers 2+ (+42% to 406,000), Adults 18-49 (+62% to 212,000) and Adults 18-34 (+92% to 92,000).
- UniMás attracted more Total Viewers 2+ (+66% adv.), Adults 18-49 (+100% adv.) and Adults 18-34 (+85% adv.) than the combined audience of Azteca and Estrella TV during primetime
Source: Nielsen, NPM (04/15/2019-04/21/2019) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.
