Press Ratings Bulletin

Tigres-Chivas Soccer Match Drives Univision to Double-Digit Victories over CBS, FOX and Telemundo on Saturday Night Among Adult 18-34 Viewers

By Univision PR Team

May 7, 2019

Univision Delivers Week-Over-Week Primetime Audience Growth for Second Straight Week Across All Key Demos; Finishes Ahead of ABC, CBS, NBC or FOX on Five Out of Seven Nights with Adults 18-34

  • On Saturday night, Univision outperformed CBS (+54% adv.) and FOX (+48% adv.) by double-digit margins for the entire night among Adults 18-34. The live coverage of the Liga MX matchup between Tigres UANL and Guadalajara (Chivas) drew in 862,000 Total Viewers 2+ and ranked as the fifth and sixth most-watched program on broadcast television among Adults 18-34 (157,000) and Adults 18-49 (414,000), respectively. The sports event also propelled Univision to a first-place finish on Spanish-language television with double-digit audience advantages over Telemundo for the sixth consecutive Saturday night among Total Viewers 2+ (+30% adv.) and Adults 18-49 (+36% adv.) as well as for the third consecutive Saturday night Adults 18-34 (+23% adv.).
  • Univision finished ahead of The CW during primetime for the 32nd consecutive week since the start of the current 2018/2019 season with 1.3 million Total Viewers 2+, 521,000 Adults 18-49 and 192,000 Adults 18-34.
  • For the second consecutive week, Univision delivered week-over-week audience growth in primetime among Total Viewers 2+ (+3% to 1.3 million), Adults 18-49 (+7% to 521,000) and Adults 18-34 (+8% to 192,000).
  • Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on five out of seven nights last week among Adults 18-34.
  • Monday through Friday, Univision increased its primetime audience from the prior week among Total Viewers 2+ (+4% to 1.4 million), Adults 18-49 (+10% to 545,000) and Adults 18-34 (+12% to 202,000).
    • At 8 p.m., “Jesus” delivered week-over-week audience gains among Total Viewers 2+ (+2% to 1.5 million), Adults 18-49 (+6% to 541,000) and Adults 18-34 (+10% to 201,000), making Univision the No. 1 Spanish-language network with double-digit audience advantages of +11% over Telemundo across all Viewers 2+.
    • At 9 p.m., “Rosa De Guadalupe” attracted more Total Viewers 2+ (+9% to 1.4 million), Adults 18-49 (+19% to 587,000) and Adults 18-34 (+17% to 220,000) than the previous week. The dramatic series also drew in more Adult 18-34 viewers than first-run episodes of ABC’s “Bless The Mess,” “For The People,” “The Fix” and “Whiskey Cavalier;” CBS’ “MacGyver,” “Man With a Plan,” “NCIS: Los Angeles,” “Ransom,” “Seal Team,” “The Code” and “The Red Line;” NBC’s “A.P. Bio,” “Abbys,” “Blacklist,” “Brooklyn Nine-Nine,” “Good Girls” and “Law and Order: SVU;” FOX’s “Proven Innocent” and “The Cool Kids;” as well as The CW’s “Arrow,” “Charmed,” “DC’s Legends of Tomorrow,” “Dynasty,” “In The Dark,” “IZombie,” “Jane The Virgin,” “Riverdale,” “Supergirl” and “The Hundred.”
    • At 10 p.m., “Por Amar Sin Ley” averaged its highest-rated weekly performance with 1.3 million Total Viewers and increased its audience week-over-week among Adult 18-49 (+5% to 507,000) and Adults 18-34 (+7% to 184,000). It also positioned Univision ahead of ABC in the 10pm hour, outperforming it by +25% among Adults 18-34.
  • Averaging over half-a-million Adult 18-49 viewers, Univision’s weeknight series, “Jesus” (541,000), “Rosa De Guadalupe” (587,000) and “Por Amar Sin Ley” (507,000) out-delivered first-run episodes of such English-language dramas as CBS’ “Ransom” and “The Red Line;” FOX’s “Proven Innocent” and The CW’s “Arrow,” “Charmed,” “DC’s Legends of Tomorrow,” “Dynasty,” “In The Dark,” “IZombie,” “Jane The Virgin,” “Riverdale,” “Supergirl” and “The Hundred.”
  • For the second consecutive Sunday, Univision captured the No. 1 Spanish-language network ranking for the entire night with double-digit audience advantages over Telemundo among Total Viewers 2+ (+49% adv.) and Adults 18-49 (+48% adv.).
    • “ Aquí y Ahora” delivered double-digit week-over-week audience gains among Total Viewers 2+ (+35% to 1.4 million), Adults 18-49 (+36% to 518,000) and Adults 18-34 (+23% to 178,000), marking the second week of consecutive audience growth. The primetime news magazine also attracted more Total Viewers 2+ (+40% adv.) and Adults 18-49 (+49% adv.) than Telemundo’s first hour of “Exatlon Estados Unidos.”
    • “Pequeños Gigantes” increased its audience from the prior week among Total Viewers 2+ (+10% to 1.7 million), Adults 18-49 (+22% to 625,000) and Adults 18-34 (+22% to 235,000). The kids talent competition series also drove Univision to a first-place finish on Spanish-language television in the 8 p.m. to 10 p.m. time slot, outperforming Telemundo by +36% among Adults 18-49 and +46% among Total Viewers 2+. “Pequeños Gigantes” also averaged more Adult 18-34 and Adult 18-49 viewers than The CW’s entire original primetime programming lineup ( “Supergirl” and “Charmed”) for the third consecutive Sunday.
    • “Crónicas” delivered 1.2 million Total Viewers 2+ with week-over-week audience gains among Adults 18-49 (+2% to 463,000) and Adults 18-34 (+3% to 146,000), making Univision the No. 1 Spanish-language network during the 10pm hour for the second straight Sunday with double-digit audience advantages over Telemundo among Total Viewers 2+ (+74% adv.), Adults 18-49 (+89% adv.) and Adults 18-34 (+26% adv.).

Source: Nielsen, NPM (04/29/2019-05/05/2019) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.

Related Articles

Press

TelevisaUnivision noquea a la competencia

Press

Mi secreto estrena líder en su barra de horario

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.

Loading