Press Ratings Bulletin

UniMás Outperforms The CW for Fourth Consecutive Sunday Night By Double-Digits Among Adults 18-34

Mar 19, 2019

UniMás Broadcast Prime Highlights – Week of March 11, 2019 to March 17, 2019

  • For the fourth consecutive Sunday, UniMás out-delivered The CW for the entire night with double-digit audience advantages among Adults 18-34 (+15% adv.) with a line-up that included “Cine De Las Estrellas: X-Men: First Class” and “Cine de las Estrellas: 10,000 BC.”
  • UniMás delivered week-over-week audience growth during primetime among Total Viewers 2+ (+1% to 359,000) and Adults 18-34 (+3% to 70,000).
  • UniMás’ 8 p.m. series, “Tres Milagros” delivered audience gains among Total Viewers 2+ (+10% to 293,000) and Adults 18-49 (+5% to 129,000) versus the prior week.
  • For the second consecutive week, Season 2 of UniMás’ 10 p.m. series “Rosario Tijeras” delivered week-over-week audience growth among Adults 18-34 (+10% to 69,000).
  • Driven by Saturday night’s movie line-up including “Cineplex: Let’s Be Cops” and “Cineplex: Gone Girl,” UniMás increased its Saturday 7:00 p.m. to 12:00 a.m. time period week-to-week by double-digit margins among Total Viewers 2+ (+31% to 459,000), Adults 18-49 (+30% to 173,000) and Adults 18-34 (+45% to 90,000).
  • UniMás attracted more Total Viewers 2+ (+16% adv.), Adults 18-49 (+31% adv.) and Adults 18-34 (+37% adv.) than the combined audience of Azteca and Estrella TV during primetime.

    Source: Nielsen, NPM (03/11/2019-03/17/2019 vs. 03/04/2019-03/10/2019) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.

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