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UniMás’ “Tres Milagros” Delivers Double-Digit Week-Over-Week Audience Growth Across Key Demos

Feb 20, 2019

UniMás Broadcast Prime Highlights – Week of February 11, 2019 to February 17, 2019

  • UniMás increased its weeknight primetime audience week-over-week among Adults 18-49 (+1% to 137,000) and Adults 18-34 (+2% to 64,000).
  • UniMás’ 8p.m. series, “Tres Milagros” delivered audience gains among Total Viewers 2+ (+5% to 299,000), Adults 18-49 (+15% to 142,000) and Adults 18-34 (+18% to 65,000) versus the previous week.
  • For the second consecutive week, UniMás’ 9p.m. series, “Atrapada” increased its audience among Adults 18-34 (+2% to 55,000) versus the prior week.
  • UniMás attracted more Total Viewers 2+ (+5% adv.), Adults 18-49 (+31% adv.) and Adults 18-34 (+59% adv.) than the combined audience of Azteca and Estrella TV during primetime.
Source: Nielsen, NPM (02/11/2019-02/17/2019 vs. 02/04/2019-02/10/2019) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.

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