UniMás Broadcast Prime Highlights – Week of January 14, 2019 to January 20, 2019
- UniMás delivered an average audience of 321,000 Total Viewers 2+, 137,000 Adults 18-49 and 64,000 Adults 18-34 during primetime.
- In its second week, season 2 of UniMás’ “Rosario Tijeras” averaged more Total Viewers 2+ (+15% to 337,000), Adults 18-49 (+8% to 162,000) and Adults 18-34 (+13% to 80,000) than the prior week.
- UniMás delivered week-over-week audience growth during weeknight primetime among Total Viewers 2+ (+7% to 276,000) and Adults 18-49 (+1% to 120,000).
- For the second consecutive week, UniMás’ “Entre Dos Amores” increased its audience among Total Viewers 2+ (+13% to 243,000) and Adults 18-49 (+11% to 84,000) versus the previous week.
- On Friday night (8 p.m.-9 p.m.), UniMás’ “La Gran Sorpresa” delivered week-over-week audience growth among Adults 18-34 (+6% to 38,000).
- UniMás attracted more Adults 18-34 (+28% adv.) than the combined audience of Azteca and Estrella TV during primetime.
Source: Nielsen, NPM (01/14/2019-01/20/2019 vs. 01/07/2019-01/13/2019) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.
