Press Ratings Bulletin

UniMás Delivers Double-Digit Week-Over-Week Primetime Audience Growth in Key Demos

Jan 2, 2019

UniMás Broadcast Prime Highlights – Week of December 24, 2018 to December 30, 2018

UniMás delivered week-over-week audience growth during primetime among Total Viewers 2+ (+26% to 299,000), Adults 18-49 (+21% to 132,000) and Adults 18-34 (+8% to 67,000).

UniMas’ reality program “Me Caigo de Risa” increased its audience week-to-week by double-digit margins among Total Viewers 2+ (+10% to 218,000), Adults 18-49 (+23% to 118,000) and Adults 18-34 (+25% to 71,000).

UniMás’ airing of “Rosario Tijeras” delivered audience gains among Total Viewers 2+ (+12% to 154,000), Adults 18-49 (+14% to 72,000) and Adults 18-34 (+9% to 36,000) compared to the prior week.

UniMás increased its weekend primetime audience by double-digit margins among Total Viewers 2+ (+14% to 403,000) over the prior week. Sunday night’s movie presentation of “300” averaged more Total Viewers 2+ (+20% to 392,000) to the network’s 8:00pm to 10:30pm time period from the previous Sunday.

UniMás attracted more Adults 18-49 (+7% adv.) and Adults 18-34 (+26% adv.) than the combined audience of Azteca and Estrella TV during primetime.

Broadcast Prime Network Rankers – Week of December 24, 2018 to December 30, 2018

Source: Nielsen, NPM (12/24/2018-12/30/2018 vs. 12/17/2018-12/23/2018) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.

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