Press Ratings Bulletin

UniMás Outperforms The CW For The Entire Night on Friday By Double-Digit Margins Across All Key Demos

Nov 20, 2018

UniMás Broadcast Prime Highlights – Week of November 12, 2018 to November 18, 2018

For the third consecutive week, UniMás delivered audience growth during primetime among Total Viewers 2+ (+6% to 403,000), Adults 18-49 (+6% to 187,000) and Adults 18-34 (+7% to 73,000) versus the prior week.

UniMás increased its Monday through Friday 8pm to 11pm time period audience week-over-week among Total Viewers 2+ (+38% to 381,000), Adults 18-49 (+49% to 180,000) and Adults 18-34 (+64% to 72,000).

UniMás out-performed The CW on Friday night with double-digit audience advantages among Total Viewers (+14% adv.), Adults 18-49 (+32% adv.) and Adults 18-34 (+60% adv.).

  • Friday night’s broadcast of the “Selección Mexicana Partido Amistoso” match between Argentina and Mexico tripled UniMás’ 6:30pm to 9:00pm time period from the prior week among Total Viewers 2+ (+423% to 879,000), Adults 18-49 (+667% to 468,000) and Adults 18-34 (+700% to 224,000). The game also out-delivered Telemundo in the time period among Adults 18-34 (+45% adv.) and Adults 18-49 (+5% adv.).
  • With a strong lead-in, the movie presentation of “Cineplex: Spiderman 2” tripled the network’s 9:00pm to 11:30pm time slot among Total Viewers 2+ (+133% to 352,000), Adults 18-49 (+229% to 161,000) and Adults 18-34 (+507% to 85,000) compared to the prior Friday.

UniMás’ primetime novela, “Entre Dos Amores” achieved its highest-rated weekly performance since its premiere among Total Viewers 2+ (204,000) and Adults 18-49 (79,000).

UniMás’ Adventure Reality Competition Series, “Reto 4 Elementos: Naturaleza Extrema” delivered audience gains among Total Viewers 2+ (+3% to 330,000) and Adults 18-49 (+3% to 149,000) compared to the prior week.

Sunday night’s airing of “Cine de las Estrellas: Kingsman: The Secret Service” delivered week-over-week audience growth to UniMás’ 9:00pm to 11:30pm time slot among Total Viewers 2+ (+26% to 580,000), Adults 18-49 (+13% to 264,000) and Adults 18-34 (+7% to 87,000).

UniMás attracted more Adults 18-49 (+9% adv.) and Adults 18-34 (+3% adv.) than the combined audience of Azteca and Estrella TV during primetime.

Broadcast Prime Network Rankers – Week of November 12, 2018 to November 18, 2018

Source: Nielsen, NPM (11/12/2018-11/18/2018 vs. 11/05/2018-11/11/2018) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.

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