UniMás Delivers Week-Over-Week Audience Growth in Primetime Among All Key Demos
UniMás Broadcast Prime Highlights – Week of October 29, 2018 to November 4, 2018
UniMás delivered audience growth during primetime among Total Viewers 2+ (+10% to 345,000), Adults 18-49 (+11% to 158,000) and Adults 18-34 (+5% to 64,000) versus the previous week.
UniMás’ increased its audience week-over-week in the Monday to Friday 8pm to 11pm time-period among Total Viewers 2+ (+5% to 328,000) and Adults 18-49 (+8% to 153,000).
On Wednesday night, UniMás kicked off the “2018 MLS Cup Playoffs” with doubleheader matches. The 7pm to 9pm airing of New York FC vs. Philadelphia Union, averaged 169,000 Total Viewers 2+, 73,000 Adults 18-49 and 27,000 Adults 18-34. FC Dallas vs. Portland Timbers increased the networks’ 9:30pm-12am time-period by double-to-triple digit margins versus the previous week among Total Viewers 2+ (+93% to 237,000), Adults 18-49 (+172% to 117,000) and Adults 18-34 (+100% to 46,000).
Thursday night’s coverage of the “2018 MLS Cup Playoffs,” between D.C. United and Columbus Crew SC, delivered double-to-triple digit audience growth to UniMás’ 8pm to 11pm time-period versus the prior week among Total Viewers 2+ (+87% to 314,000), Adults 18-49 (+120% to 163,000) and Adults 18-34 (+117% to 65,000).
UniMás’ Saturday night sitcom, “Segun Bibi” grew the network’s 8pm to 9pm time period week-over-week by double-digit margins among Adults 18-49 (+79% to 65,000) and Adults 18-34 (+22% to 104,000).
On Saturday night, the 9pm movie presentation of “Cineplex: The Fault in our Stars” delivered more Total Viewers 2+ (+5% to 338,000), Adults 18-49 (+68% to 79,000) and Adults 18-34 (+45% to 165,000) to UniMás’ 9:00pm to 11:30pm time slot compared to the prior Saturday.
UniMás’ movie lineup, “Cine de las Estrellas: Black Rock,” and “Cine de las Estrellas: In the Heart of the Sea” increased its Sunday 7pm to 11pm time-period from the prior week among Total Viewers 2+ (+10% to 444,000) and Adults 18-34 (+13% to 90,000).
Broadcast Prime Network Rankers – Week of October 29, 2018 to November 4, 2018
Source: Nielsen, NPM (10/29/2018-11/04/2018 vs. 10/22/2018-10/28/2018) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.
