UniMás Broadcast Prime Highlights – Week of September 24, 2018 to September 30, 2018
For the second consecutive week, UniMás increased its audience by double-digits during primetime among Total Viewers 2+ (+12% to 379,000), Adults 18-49 (+10% to 184,000) and Adults 18-34 (+14% to 81,000) versus the prior week.
UniMás outperformed The CW network in the Monday to Friday 9pm hour among Adults 18-34 (+3% adv.).
On Saturday night, UniMás out-delivered Telemundo for the entire night among both Adults 18-49 and Adults 18-34.
- The movie lineup, “Cineplex: Rio,” and “Cineplex Sat 1: Terminator 3: Rise of Machines” averaged more Total Viewers 2+ (+40% to 478,000), Adults 18-49 (+53% to 233,000) and Adults 18-34 (+93% to 116,000) to UniMás’ 7pm to 11pm time slot from the previous Saturday.
- Head-to-head in the 9pm to 11pm time slot, “Cineplex Sat 1: Terminator 3: Rise of the Machines” outperformed Telemundo’s two-hour finale of “Falco” by double-digit margins among Adults 18-49 (+34% adv.) and Adults 18-34 (+43% adv.).
Sunday night’s airing of “Cine de las Estrellas: Exodus: Gods and Kings” drew in more Total Viewers 2+ (+21%) and Adults 18-49 (+8%) to UniMás’ 8pm to 11pm time slot compared to the previous Sunday.
UniMás attracted more Total Viewers 2+ (+2% adv.), Adults 18-49 (+30% adv.) and Adults 18-34 (+29% adv.) than the combined audience of Azteca and Estrella TV during primetime.
Broadcast Prime Network Rankers – Week of September 24, 2018 to September 30, 2018
Source: Nielsen, NPM (09/24/2018-09/30/2018 vs. 09/17/2018-09/23/2018) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.
