Press Ratings Bulletin

UniMás Outperforms Telemundo on Saturday Night Among Adults 18-49 and Adults 18-34

By Univision PR Team

Oct 2, 2018

UniMás Broadcast Prime Highlights – Week of September 24, 2018 to September 30, 2018

For the second consecutive week, UniMás increased its audience by double-digits during primetime among Total Viewers 2+ (+12% to 379,000), Adults 18-49 (+10% to 184,000) and Adults 18-34 (+14% to 81,000) versus the prior week.

UniMás outperformed The CW network in the Monday to Friday 9pm hour among Adults 18-34 (+3% adv.).

On Saturday night, UniMás out-delivered Telemundo for the entire night among both Adults 18-49 and Adults 18-34.

  • The movie lineup, “Cineplex: Rio,” and “Cineplex Sat 1: Terminator 3: Rise of Machines” averaged more Total Viewers 2+ (+40% to 478,000), Adults 18-49 (+53% to 233,000) and Adults 18-34 (+93% to 116,000) to UniMás’ 7pm to 11pm time slot from the previous Saturday.
  • Head-to-head in the 9pm to 11pm time slot, “Cineplex Sat 1: Terminator 3: Rise of the Machines” outperformed Telemundo’s two-hour finale of “Falco” by double-digit margins among Adults 18-49 (+34% adv.) and Adults 18-34 (+43% adv.).

Sunday night’s airing of “Cine de las Estrellas: Exodus: Gods and Kings” drew in more Total Viewers 2+ (+21%) and Adults 18-49 (+8%) to UniMás’ 8pm to 11pm time slot compared to the previous Sunday.

UniMás attracted more Total Viewers 2+ (+2% adv.), Adults 18-49 (+30% adv.) and Adults 18-34 (+29% adv.) than the combined audience of Azteca and Estrella TV during primetime.

Broadcast Prime Network Rankers – Week of September 24, 2018 to September 30, 2018

Source: Nielsen, NPM (09/24/2018-09/30/2018 vs. 09/17/2018-09/23/2018) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.

Related Articles

Press

TelevisaUnivision: la favorita de la afición mexicana para seguir a la Selección en el Mundial de Qatar

Press

TelevisaUnivision golea a la competencia en los partidos del Mundial transmitidos ayer

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.

Loading