NEW YORK – AUGUST 3, 2018 – Univision Deportes’ 2018 MLS All-Star game coverage on Wednesday night on UniMás and UDN (Univision Deportes Network) drew more viewers than the English-Language telecast on ESPN by 10% among Total Viewers 2+ and 26% among with Adults 18-49. The thrilling matchup between MLS’ top stars and Italian powerhouse Juventus F.C. averaged 495,000 Total Viewers 2+ and 306,000 Adults 18-49. The event also generated viewership increases of 37% among Total Viewers 2+ and 65% among Adults 18-49 relative to the 2016 MLS All-Star Game against England’s Arsenal F.C. (the last time the All-Star Game aired on UniMás).
The 2018 MLS All-Star Game from Atlanta’s Mercedes-Benz Stadium marks the most-watched edition of the annual event on UniMás since 2011 against England’s Manchester United F.C., which averaged 665,000 P2+ and 492,000 Adults 18-49. Additionally, Wednesday night’s matchup was fourth highest-rated MLS All-Star Game on Spanish-language television ever among both Total Viewers 2+ and Adults 18-49.
Source: Nielsen, NPM, L+SD data
The two teams lit up the pitch soon after kickoff with striker Andrea Favilli scoring for Juventus F.C. in the 21st minute followed by MLS All-Star striker Josef Martínez tying the game just moments later. The widely viewed showdown ended in a 1-1 draw after 90 minutes and was settled in a penalty shoot-out that Juventus won 5–3.
The 2018 MLS-All Star Game on UniMás outperformed ESPN’s coverage of the match among Total Viewers 2+ and Adults 18-49 in Los Angeles, New York, Miami, Houston, Chicago, San Francisco and Phoenix. Viewership on UniMás stations grew versus the 2016 game among Total Viewers 2+ and Adults 18-49 in Los Angeles, New York, Miami, Houston, Chicago and Phoenix.
Source: Nielsen, NSI, Live+SD
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