NEW YORK – JUNE 13, 2024 – Ensemble, a next generation branded entertainment company co-founded by Issa Rae and media industry veterans Ian Schafer and Matt Berger, and TelevisaUnivision, the world’s leading Spanish-language media and content company, today announced a new partnership that will accelerate opportunities for Hispanic creators. Ensemble will work closely with Así Studios, TelevisaUnivision’s in-house brand studio, along with creators and brands to drive new paths forward for Hispanic creators, including cross-channel distribution for their content, and access to skills training and production resources.
The partnership allows Ensemble’s creators and brand partners to leverage TelevisaUnivision’s industry-leading platform, spanning linear, digital, social, audio and events, and enhance Ensemble’s mission of helping creators from underrepresented communities move ‘beyond the phone.’ Creators and their content will be integrated across TelevisaUnivision’s IP, including some of the biggest moments in music, sports and entertainment, to deliver authentic, in-culture content from leading voices in the social space while helping brands maximize growth. A new, first-to-market ad offering developed by TelevisaUnivision and Transmit also allows for brands and creators’ vertical content to be amplified in TelevisaUnivision’s streaming and linear content.
“Hispanic creators deserve equal opportunities and resources to succeed, and there’s always more work to be done to ensure they have access. We’ve built robust capabilities through Así Creators to meet the needs of brands in connecting them with authentic voices in the Latino community, but there’s always more work to be done,” said Dan Riess, EVP and Chief Growth Officer at TelevisaUnivision. “Ensemble is the perfect partner – we’re excited to add our platform to their mission of helping Hispanic creators to learn, grow and increase visibility on social and beyond.”
“As we execute on our mission to bring more equity to the Creator Economy, it’s imperative that we have like-minded partners who are doing the work to provide more opportunities for creators from underrepresented communities,” added Ian Schafer, President of Ensemble. “This powerful partnership will empower Ensemble’s market-leading Hispanic creators, through TelevisaUnivision’s unmatched portfolio of IP and experiences, to more deeply engage with brands in and around ‘La Cultura’ regardless of platform or format. But just as importantly, this partnership will provide practical on-ramps for the next generation of professional Hispanic content creators to sustainably emerge and succeed.”
In addition to broader content opportunities and reach, Ensemble and Así Creators, Así Studios’ creator arm, will partner to provide training and development for the next wave of Hispanic creators, providing access to TelevisaUnivision’s studios across the country, and the biggest cultural moments and events throughout the year. The two companies will also host ‘creator camps’ during several of TelevisaUnivision’s biggest events in sports, music and beyond, all to further develop skills and provide mentoring opportunities.
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Media Contact
TelevisaUnivision
Anna Negrón, Director of Corporate Communications
anegron@televisaunivision.com
About TelevisaUnivision
TelevisaUnivision is the world’s leading Spanish-language media company. Powered by the largest library of owned Spanish-language content and a prolific production capability, TelevisaUnivision is the top producer of original content in Spanish across news, sports and entertainment verticals. This original content powers all of TelevisaUnivision’s platforms, which include market-leading broadcast networks Univision, Las Estrellas, Canal 5 and UniMás, and a portfolio of 38 cable networks, which include TUDN, Galavisión, Distrito Comedia and TL Novelas. The company also operates the leading Mexican movie studio, Videocine, and owns and operates the largest Spanish-language audio platform in the U.S. across 35 terrestrial stations and the Uforia digital platform. TelevisaUnivision is also the owner of ViX, the largest Spanish-language streaming platform in the world. For more information, please visit televisaunivision.com.
About Ensemble
Ensemble is a next-generation branded entertainment company that brings world-class production infrastructure to a diverse collective of talented and influential creators, thoughtfully curated by acclaimed producer, writer, actress and entrepreneur Issa Rae. The company collaborates with brands, platforms, and publishers to produce and distribute epic content and activations that shape culture, engage audiences, and move product.
Ensemble’s mission is to bring more equity to the creator economy through mentorship, infrastructure, distribution, and access.
Ensemble is part of Hoorae Media, an NMSDC-certified minority-owned business enterprise.
