Univision 19 #1 In Primetime Among Young Adults During May Sweep
Sacramento, CA — For the second consecutive sweep, KUVS Univision 19 remained the number one 6pm and 11pm local news leader in the coveted Adult 18-34 and Adult 18-49 demographics, according to the Nielsen Station Index (NSI) in May.
Univision owned-and-operated station KUVS-TV, Channel 19, delivered the greatest number of Adults 18-34 and 18-49 for the second time this year; more than any other English or Spanish-language newscast at 6pm and 11pm. “Noticias 19” at 6pm attracted 36,100 adults under 50, representing 30% of all Adult 18-49 viewers in the time-period. At 11pm, “Noticias 19” delivered 49,900 Adults 18-49, garnering 40% of all late news viewers.
Univision 19’s strong ratings performance in the May Sweeps registered across multiple dayparts. Univision 19 also delivered number one wins in key time-periods such as daytime (Monday through Friday, 10am to 4pm) and “sign-on to sign-off” (Monday through Sunday, 6am to 2am) among Adults 18-34 and Adults 18-49. Additionally, thanks to hit novelas and Sunday night reality program “Bailando por un Sueño” (“Dancing For A Dream”), Univision 19 was the top station in primetime among Adults 18-34 (Monday through Sunday, 7pm to 11pm).
Entering the July 2006 sweep this week, Univision 19 continues to deliver solid audiences with its coverage of the 2006 FIFA World Cup. So far, Univision 19 is attracting more households than ABC, ESPN and ESPN2’s coverage for many of the matches. Plus, Univision 19’s 2006 World Cup coverage has nearly doubled the audiences of the previous 1998 and 2002 broadcasts.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 86% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, La Calle Records and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 14.9% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net.
Univision Television Group