- 71% of Hispanic Voters Say They Haven’t Seen Political Ads in Spanish
- Both Parties Falling Short in Outreach to America’s Fastest-Growing Voter Segment
- Univision’s Absence from YouTube TV Raises Broader Concerns About Media Access
MIAMI – November 3, 2025 – New national surveys commissioned by TelevisaUnivision and conducted by Opiniones Latinas and FrederickPolls reveals a troubling disconnect between America’s political parties and Hispanic voters. Despite being one of the fastest-growing voting blocs and influential constituencies in the country, Hispanic voters overwhelmingly report that neither Democrats nor Republicans are making a meaningful effort to reach them—especially in Spanish.
According to an October 21–26 survey of 1,000 likely Hispanic voters, 71.1% say they have not seen or heard any political ads in Spanish from major parties or their candidates ahead of the 2026 midterm elections for Congress. Only 18.2% reported seeing such outreach, while 10.8% were unsure.
Additionally, when compared to an October 3-5 survey commissioned by TelevisaUnivision, the latest findings suggest Democrats and Republicans have vulnerabilities with the Hispanic vote.
“These surveys make one thing clear: Hispanic voters are the ignored electoral force in American politics,” said Daniel Alegre, CEO of TelevisaUnivision, which owns and operates the United States’ largest Spanish-language media platforms, including Univision, UNIMÁS and ViX, the fastest-growing streaming service nationwide. “They reaffirm what we at TelevisaUnivision have long understood as the voice of Hispanics: Campaigns must communicate better to earn the trust of a voting bloc that is issues-driven and increasingly less loyal to any party.”
“While much of the American general electorate is polarized, Hispanic voters are focused on the issues and make up a large part of persuadable swing voters in all key contested elections,” Alegre said. “Political campaigns that prioritize authentic, Spanish-language outreach will be best positioned to earn their trust and their vote. The message of 2024 and beyond is clear – those who overlook Hispanic voters risk losing elections.”
Communications Breakdown: Voters Feel Ignored
The TelevisaUnivision-commissioned survey in late October also found that only 26.1% of respondents believe Republicans in Congress try harder than Democrats to attract Hispanic voters. While Democrats fared better, just 41.7% said they make a greater effort. Notably, 13.1% said neither party tries harder, and 8% were unsure, underscoring widespread dissatisfaction with current outreach efforts.
These findings come as TelevisaUnivision’s dispute with YouTube TV remains unresolved. The Univision network continues to be excluded from YouTube TV’s main package, limiting access to Spanish-language news and programming for millions of Hispanic viewers. In response, President Donald J. Trump, and as many as 10 state attorneys general, as well as numerous national Hispanic organizations, have expressed concerns over the impact this stalemate could have on Hispanic communities across the U.S., and have urged a resolution. Examples of the third-party support that TelevisaUnivision and Univision have received can be found at http://www.conunivisonsiempre.com.
Hispanic Voters: A Growing Force in U.S. Elections
According to the U.S. Census Bureau, the Hispanic population grew by more than 23% between 2010 and 2020 to 62.1 million, making it one of the fastest-growing racial or ethnic groups in the country. The Pew Research Center reports that Hispanic eligible voters now account for over 14% of the U.S. electorate, up from 9% in 2008. This growth is driven by both population increases and rising voter registration rates, particularly among younger Latinos.
Methodology: Two October Snapshots of Hispanic Voter Sentiment
- October 21–26, 2025: A bilingual national survey of 1,000 likely Hispanic voters conducted by Opiniones Latinas and FrederickPolls for TelevisaUnivision. Interviews were conducted via landline (19.6%), mobile phone (45.3%), and text-to-web (35.1%). Respondents chose between English (62%) and Spanish (38%). Margin of error: ±3.1%. Full topline results
- October 3–5, 2025: A prior survey of 800 Hispanic voters conducted by Opiniones Latinas for TelevisaUnivision using similar bilingual methods. Margin of error: ±3.4%. Polls Summary
Together, these surveys offer a comprehensive view of evolving Hispanic voter attitudes in the lead-up to the 2026 elections.
Political Implications and Missed Opportunities
- Democratic Lead, But Vulnerable: Democrats maintain a 25-point lead on the generic congressional ballot (58.4% vs. 33.1%), yet 24.4% of voters identify as unaffiliated or independent, leaving room for persuasion.
- Trump’s Approval vs. GOP Support: President Trump’s approval rating among Hispanic voters stands at 38.6%, while Republican congressional support lags at 33.1%—a 6-point gap that suggests potential for recovery if outreach improves.
- Voters Want Spanish Engagement: Nearly half (49%) of Hispanic voters say candidates who communicate in Spanish are more in touch with their communities. Yet only 20.5% believe campaigns are making enough of an effort to reach them in Spanish.
A Call to Action for Political Advertisers
With 84.5% of respondents saying they are “definitely voting” in 2026 and 64.7% reporting that they or someone in their household is an immigrant, the Hispanic electorate is both motivated and multifaceted. Campaigns that invest in culturally relevant, bilingual outreach—especially through trusted platforms like Univision and ViX—will be best positioned to connect with this influential voting bloc.
About TelevisaUnivision
TelevisaUnivision is the world’s leading Spanish-language media company. Powered by the largest library of owned Spanish-language content and a prolific production capability, TelevisaUnivision is the top producer of original content in Spanish across news, sports and entertainment verticals. This original content powers all of TelevisaUnivision’s platforms, which include market-leading broadcast networks Univision, Las Estrellas, Canal 5 and UniMás, and a portfolio of 38 cable networks, which include TUDN, Galavisión, Distrito Comedia and TL Novelas. The company also operates the leading Mexican movie studio, Videocine, and owns and operates the largest Spanish-language audio platform in the U.S. across 35 terrestrial stations and the Uforia digital platform. TelevisaUnivision is also the owner of ViX, the largest Spanish-language streaming platform in the world. For more information, please visit televisaunivision.com.
