New Agreement Includes Weekly Live Whip-Around Show, Weekly MLB-Focused Show, Postseason Games, and Game 1 of the World Series
MIAMI and NEW YORK – AUGUST 15, 2024 – TelevisaUnivision, the world’s leading Spanish-language media company, and Major League Baseball (MLB) today announced a new multi-year partnership, with TelevisaUnivision networks set to provide dedicated coverage of the MLB regular season starting Tuesday, Aug. 20, and continuing through the entire Postseason.
The multiyear agreement includes a new weekly whip-around show – “MLB En Vivo,” featuring live look-ins, highlights and recaps of up to 15 games every Tuesday throughout the remainder of the regular season, airing live on UniMás from 9:00 pm to 11:00 pm ET coast-to-coast. TelevisaUnivision will also produce “MLB Esta Semana” during the regular season, a weekly MLB-focused show airing on UniMás in the U.S. every Saturday at 3:00 pm ET/PT, and on TUDN in Mexico. Both shows will feature expert voices, with hosts Antonio de Valdés and Enrique Burak, play-by-play commentators Daniel Nohra and Luis Quiñones, and reporters Luis Alberto Martínez and Daniel Schvarztman, as well as guest analysts. “MLB En Vivo” and “MLB Esta Semana” will be simulcast on TUDN each week and will also be available on the premium tier of ViX, TelevisaUnivision’s streaming service.
TelevisaUnivision will also have the exclusive Spanish-language rights in the U.S. to the 2024 American League Division Series presented by Booking.com and American League Championship Series presented by loanDepot, which will air on UniMás and simulcast on TUDN, with select games on Univision. Additionally, Game 1 of the 2024 World Series presented by Capital One will be broadcast on Univision, in conjunction with FOX Sports and FOX Deportes, giving fans access to the Fall Classic for the first time in the U.S. on an over-the-air Spanish-language broadcast network.
“Major League Baseball is truly excited for the launch of this new partnership, as it provides a valuable opportunity to increase exposure for our great game across the formidable reach of TelevisaUnivision’s unmatched domestic platform,” said Kenny Gersh, Executive Vice President, Media and Business for Major League Baseball. “Communicating authentically with our robust Spanish-speaking fanbase is a priority for Baseball and this partnership will allow us to connect them more directly to our brand, our clubs, and the growing number of dynamic Latino stars represented in the game today.”
“We are proud to partner with Major League Baseball, delivering action from the best players and teams to our viewers across the country,” said Marco Liceaga, Senior Vice President of Sports Rights Acquisitions & Commercial Partnerships at TelevisaUnivision. “Baseball is engrained in Latin culture. With Hispanic players making up more than 30% of the league, this first-time partnership deal will undoubtedly bring a new wave of pride, influence and sense of community, providing Spanish-speaking fans with in-language coverage of the game they love.”
This new deal adds to TelevisaUnivision’s coverage of Major League Baseball as the official national Spanish-language audio partner in the U.S. and Puerto Rico. TUDN Radio broadcasts each Sunday Night game of the week, July 4 games, the MLB All-Star Game presented by Mastercard, Labor Day games, the MLB Postseason and the World Series.
About TelevisaUnivision
TelevisaUnivision is the world’s leading Spanish-language media company. Powered by the largest library of owned Spanish-language content and a prolific production capability, TelevisaUnivision is the top producer of original content in Spanish across news, sports and entertainment verticals. This original content powers all of TelevisaUnivision’s platforms, which include market-leading broadcast networks Univision, Las Estrellas, Canal 5 and UniMás, and a portfolio of 38 cable networks, which include TUDN, Galavisión, Distrito Comedia and TL Novelas. The company also operates the leading Mexican movie studio, Videocine, and owns and operates the largest Spanish-language audio platform in the U.S. across 35 terrestrial stations and the Uforia digital platform. TelevisaUnivision is also the owner of ViX, the largest Spanish-language streaming platform in the world. For more information, please visit televisaunivision.com.
About Major League Baseball
Major League Baseball (MLB) is the most historic professional sports league in the United States and consists of 30 member clubs in the U.S. and Canada, representing the highest level of professional baseball. Led by Commissioner Robert D. Manfred, Jr., MLB remains committed to making an impact in the communities of the U.S., Canada and throughout the world, perpetuating the sport’s larger role in society and permeating every facet of baseball’s business, marketing, community relations and social responsibility endeavors. With dynamic new rules emphasizing action and improved pace of play, MLB recently recorded its best year-over-year attendance increase in 30 years. The game continues to expand its global reach through events, programming and content for fans all over the world, and registered records in games and minutes watched this season on MLB.TV. With the continued success of MLB Network and MLB digital platforms, MLB continues to find innovative ways for its fans to enjoy America’s National Pastime and a truly global game.
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Media Contacts
TelevisaUnivision
Anna Negrón | Director, Corporate Communications
MLB
Ileana Peña | Senior Director, Communications
