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UNIVISION DOMINATES VIEWERSHIP AMONG U.S. HISPANICS, RANKING AS #1 NETWORK IN FIRST QUARTER OF 2024

Apr 2, 2024

Univision Stands as No. 1 Spanish-Language Network in Primetime for the 32nd Consecutive First Quarter, Outperforming Telemundo with Double-Digit Advantages Across All Key Demos and Delivering Youngest Audience of Any Broadcast Network in Primetime 

Univision Continues to be the Network of Choice for News Among U.S. Hispanics

MIAMI, April 2, 2024 – Univision is the No. 1 network on all of television among U.S. Hispanics during primetime and total day, leading in Total Viewers, Adults 25-54, Adults 18-49 and Adults 18-34 in the first quarter of 2024. 

Univision aired the top two sports events across all Spanish-language television, delivering record viewership for Super Bowl LVIII and the CONCACAF Nations League Cup. Super Bowl LVIII averaged 2.3 million Total Viewers, making it the most-watched Super Bowl on any Spanish-language network in history. The CONCACAF Nations League Final was the highest-rated Nations League match since 2021, averaging 2.3 million Total Viewers. 

Univision was home to the No. 1 news programs on all of television with U.S. Hispanics regardless of language, throughout first quarter of 2024 across Total Viewers, Adults 25-54, Adults 18-49 and Adults 18-34. Univision aired 14 of the top 20 entertainment programs on all of television among U.S. Hispanic Adults 18-49, the most of any network regardless of language. For the fifth consecutive year, the 36th Annual “Premio Lo Nuestro” positioned Univision as the No. 1 network on all of television for the entire night among Adults 18-49 and consistently ranks among the top-rated award shows with U.S. Hispanics. 

In primetime, Univision finished as the no. 1 Spanish-language network during the first quarter for the 32nd consecutive year with 1.2 million Total Viewers, 435,000 Adults 25-54, 363,000 Adults 18-49 and 127,000 Adults 18-34, outperforming Telemundo with double-digit audience advantages across all key demos – Total Viewers (+10% advantage), Adults 25-54 (+11% advantage), Adults 18-49 (+10% advantage) and Adults 18-34 (+10% advantage). Univision also ranked No. 1 on Spanish-language television across key dayparts including early morning, daytime, late night and total day among Total Viewers, Adults 25-54, Adults 18-49 and Adults 18-34. 

Univision was the youngest broadcast network in primetime, attracting an audience that was nine years younger than the average viewer of major English-language broadcast networks. The network boasted a highly exclusive audience, with 90% of its primetime Adult 18-49 viewers not reached on any of the top ten English-language networks.

Additional viewership highlights: 

  • Univision’s flagship morning show “Despierta America” stands as the #1 morning show for Hispanic America, averaging 428,000 Total Viewers, 149,000 Adults 25-54, 103,000 Adults 18-49 and 34,000 Adults 18-34, more than doubling the audience versus Telemundo’s “Hoy Dia” across all key demos – Total Viewers (+65% advantage), Adults 25-54 (+110% advantage), Adults 18-49 (+110% advantage) and Adults 18-34 (+162% advantage). “Despierta America” averaged 6% more U.S. Hispanic Adult 18-34 viewers than the combined U.S. Hispanic Adult 18-34 audience of ABC’s “Good Morning America,” NBC’s “The Today Show” and “CBS Mornings.” 
  • “Noticiero Univision” is the #1 evening newscast for U.S. Hispanics, averaging 1.3 million Total Viewers, 475,000 Adults 25-54, 371,000 Adults 18-49 and 129,000 Adults 18-34 in the first quarter of 2024. The program outperformed “Noticias Telemundo” with double-digit audience advantages across all key demos – Total Viewers 2+ (+30% advantage), Adults 25-54 (+46% advantage), Adults 18-49 (+46% advantage) and Adults 18-34 (+48% advantage). “Noticiero Univision” also ranked as the No. 1 evening news program on broadcast television for the 32nd consecutive first quarter, with more U.S. Hispanic Adult 18-49 viewers than the combined U.S. Hispanic Adult 18-49 audience of “ABC World News Tonight,” “CBS Evening News” and “NBC Nightly News.” 
  • “El Gordo y La Flaca” ranks as the No. 1 entertainment news magazine program with more U.S. Hispanic viewers than the combined audience of the English-language syndicated entertainment news magazines of “Access Hollywood,” “Entertainment Tonight,” “Extra,” “Inside Edition” and “TMZ” among Total Viewers, Adults 25-54, Adults 18-49 and Adults 18-34. “El Gordo y La Flaca” also delivered more Total Viewers (+24% advantage), Adults 25-54 (+46% advantage), Adults 18-49 (+51% advantage) and Adults 18-34 (+73% advantage) than Telemundo’s “La Mesa Caliente.” 
  • “Primer Impacto” averaged 922,000 Total Viewers, 319,000 Adults 25-54, 250,000 Adults 18-49 and 91,000 Adults 18-34, outperforming Telemundo’s “Al Rojo Vivo” with double-digit audience advantages among Total Viewers (+38% advantage), Adults 25-54 (+64% advantage), Adults 18-49 (+79% advantage) and Adults 18-34 (+94% advantage). 
  • Noticiero Univision: Edicion Digital” averaged 636,000 Total Viewers, 206,000 Adults 25-54, 165,000 Adults 18-49 and 61,000 Adults 18-34. The program ranked as the No. 1 weekday noon news program with more Adult 18-49 and Adult 18-34 viewers than CNN’s “Inside Politics,” FOX News’ “Outnumbered,” MSNBC’s “Andrea Mitchell Reports” and Telemundo’s “Noticias Telemundo Mediodia.” 
  • “Noticiero Univision: Edicion Nocturna” averaged 582,000 Total Viewers, 201,000 Adults 25-54, 155,000 Adults 18-49 and 46,000 Adults 18-34. It delivered more Adult 25-54 (+16% advantage), Adult 18-49 (+45% advantage) and Adult 18-34 (+44% advantage) viewers than ABC News’ “Nightline” as well as outperformed “Noticias Telemundo en la Noche” by double-digits with both the key 18 to 49 (+34% advantage) and 25 to 54 (+42% advantage) demographics.   
  • “Al Punto con Jorge Ramos” ranks as the No. 1 Sunday morning public affairs program with U.S. Hispanics, averaging 477,000 Total Viewers, 142,000 Adults 25-54, 104,000 Adults 18-49 and 40,000 Adults 18-34. The program delivered 11% month-over-month audience growth in March 2024 among Adults 18-49, while its English-language counterparts of ABC’s “This Week,” CBS’ “Face The Nation,” NBC’s “Meet The Press” and “FOX News Sunday” experienced audience declines or remained relatively flat. 
  • “Aqui y Ahora” averaged 577,000 Total Viewers, 217,000 Adults 25-54, 179,000 Adults 18-49 and 58,000 Adults 18-34, delivering 9% audience growth during first quarter 2024 compared to previous quarter with Adults 18-49. “Aqui y Ahora” ranked as the No. 1 primetime news magazine program, outperforming the combined U.S. Hispanic Adults 25-54 (+5% advantage), Adults 18-49 (+22% advantage) and Adults 18-34 (+21% advantage) audience of ABC’s “20/20,” CBS’ “60 Minutes” and “NBC Dateline.” 
Source: Nielsen, NPM (01/01/2024-03/31/2024) Mon-Sat 8pm-11pm/Sun 7pm-11pm, ad-supported networks, Live+SD. Median Age based on Persons 2+. Exclusive Audience based on (02/12/2024-02/18/2024) 6+ minutes qualifier and on Univision vs. the top 10 English-language networks for the week among Adults 18-49. Dayparts based on Early Morning (Mon-Fri 7am-10am), Daytime (Mon-Fri 10am-7pm) Late Night (Mon-Sun 11pm-2am) and Total Day (Mon-Sun 7am-2am). Entertainment Programming Ranker based on Mon-Sun 7am-2am, ad-supported networks, excludes repeats, sports and sustainers.

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