Univision’s 2022 “Premios Juventud” Took the No. 1 Spot on TV and Social Media, Showcasing the Best of Latin Music
“Premios Juventud” Fueled Univision to No. 1 Network on All of Television for the Entire Night for the Second Consecutive Year Among Adults 18-49, Adults 18-34 and Persons 12-34
“Premios Juventud” was Most-Social TV Program Across all of TV with 5.7M Total Interactions Across Social Media Platforms
MIAMI – July 25, 2022 – The summer’s most anticipated celebration “Premios Juventud” thrilled audiences with the best of Latin music, summer’s hottest hits, exciting collaborations, and memorable premieres driving Univision to the No. 1 network ranking on all of television for the entire night, and for the second consecutive year, among Adults 18-49, Adults 18-34 and Persons 12-34.
With this performance, Univision is home to the top three most watched music award shows on all of television, regardless of language in the current 2021/2022 season with No. 1 “Premio Lo Nuestro,” No 2. “Latin Grammy Awards” and No. 3 “Premios Juventud” among U.S. Hispanic Adults 18-49.
Live from the Coliseo de Puerto Rico José Miguel Agrelot, under the theme “Celebra Tu Pasión” (Celebrate Your Passion), and simulcasted live on Univision and Galavision, the 19th annual
edition of “Premios Juventud” reached 4.5 million Total Viewers 2+ who tuned in to all or part
of the three-hour live broadcast, and averaged 1.9 million Total Viewers 2+, 885,000 Adults 18-49, 362,000 Adults 18-34 and 490,000 Persons 12-34. The telecast delivered audience growth over its 2021 edition among Adults 18-49 (+3%) and Adults 18-34 (+3%), making it the only award show to report second consecutive year of audience increases.
The award celebration made Univision the No. 1 Spanish-language network for the entire night, and attracted more U.S. Hispanic viewers than the combined audience of the latest editions of the major music award shows (“American Music Awards,” “Billboard Music Awards,” “Country Music Awards,” and the “Video Music Awards) among Total Viewers 2+, Adults 18-49, Adults 18-34, and Persons 12-34. It also out-performed Telemundo by double to triple digit audience advantages among Total Viewers 2+ (+78% advantage), Adults 18-49 (+143% advantage), Adults 18-34 (+141% advantage.) and Persons 12-34 (+193% advantage).
Univision’s pre-show “Noche de Estrellas” (7:00 p.m.-8:00 p.m.) averaged 1.3 million Total Viewers 2+, 443,000 Adults 18-49, 142,000 Adults 18-34 and 231,000 Persons 12-34, and increased its audience in the last half-hour compared to the first half-hour among Total Viewers 2+ (+4%), Adults 18-49 (+11%), Adults 18-34 (+6%) and Persons 12-34 (+6%).
Source: Nielsen, NPM (07/21/2022) Thu 8pm-11pm, ad-supported networks, Live+SD. Reach based on NPM Fast Cume, Persons 2+, 1+ minute qualified audience (short-term and long-term visitors included). Award Show Program Ranker based on NPM-H (09/20/2021-07/21/2022) Mon-Sun 7am-2am, ad-supported networks, excludes repeats. English-language award shows based on “American Music Awards” (11/21/2021), “Billboard Music Awards” (05/15/2022), “Country Music Association Awards” (11/10/2021) and “Video Music Awards” (09/12/2021).
Most-Social TV Program Across all of TV
“Premios Juventud” stirred up engagement on social with almost 6 million total interactions across Facebook, Instagram, Twitter and YouTube, making it the most-social program of the day across all Broadcast & Cable networks and the #2 most-social Spanish-language entertainment telecast across TV in 2022 thus far.
This year’s telecast of “Premios Juventud,” received more social total interactions than NBC’s “2022 Billboard Music Awards” (+1%), TNT’s “28th Annual SAG Awards” (+61%), TEL’s “Latin American Music Awards” (+61%), “2022 BET Awards” (+102%), TEL’s “Premios Tu Musica Urbano” (+103%), “Nickelodeon’s Kid’s Choice Awards 2022” (+117%) and FOX’s “iHeartRadio Music Awards 2022” (+162%).
Source: Talkwalker Social Content Ratings, 07/21/2022 and YTD 2022 (01/01/2022-07/21/2022), linear episode-level total interactions.
For the full list of “Premios Juventud” winners, click here.
The main show was hosted by Eduin Caz, Clarissa Molina, Danna Paola and Prince Royce, while Carlos Ponce, Karina Banda, José Figueroa, Jomari Goyso, Roberto Hernández, Kiara Liz, and Borja Voces presented the dynamic and entertaining pre-show “Noche de Estrellas.” Sharing the inside scoop from the red carpet were Lindsay Casinelli and Sirey Morán via #AfrombraLIVE on TikTok, and Arana Lemus and Migbelis Castellanos on PJ’s Official Instagram.
This edition of “Premios Juventud” in San Juan, Puerto Rico was made possible with the support of local entities, the Department of Economic Development and Commerce – DDEC and the Puerto Rico Tourism Company.
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LOCAL TELEVISION STATIONS HIGHLIGHTS:
“Premios Juventud” was the No. 1 broadcast prime program of the day among:
- Total Viewers 2+ in Los Angeles, Houston, Dallas, Phoenix and San Francisco
- Adults 18-34 in Los Angeles, New York, Houston, Dallas, Chicago, Phoenix and San Francisco
- Adults 18-49 and A25-54 in Los Angeles, New York, Miami, Houston, Dallas, Chicago Phoenix and San Francisco
“Premios Juventud” made Univision the No. 1 made Univision the No. 1 broadcast station during the time period (8:00pm-11:00pm ET/PT) ahead of ABC, CBS, NBC, FOX, CW and Telemundo among:
Total Viewers 2+ in Los Angeles, Houston, Dallas, Phoenix and San Francisco
- Adults 18-34 in Los Angeles, New York, Miami, Houston, Dallas, Chicago, Phoenix, San Francisco and Sacramento
- Adults 18-49 and Adults 25-54 in Los Angeles, New York, Miami, Houston, Dallas, Chicago, Phoenix and San Francisco
“Premios Juventud” had its highest viewership for the award show in many years in key markets among Adults 18-49 and Adults 25-54:
- Since 2015 in Houston
- Since 2016 in Los Angeles
- Since 2017 in Dallas and San Francisco
Nielsen, NSI, LPM+PPM, Premios Juventud on Univision (07/21/22), 8:00 pm- 11:00 pm ET/PT; 7:00 pm- 10:00 pm CT/MT. Total Day rankings include broadcast and cable programs. 2021 Premios Juventud on Univision (07/22/21), 8:00 pm- 11:00 pm ET/PT; 7:00 pm- 10:00 pm CT/MT. Live+SD.
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As the leading Spanish-language media and content company in the world, TelevisaUnivision features the largest library of owned content and industry-leading production capabilities that power its streaming, digital and linear television offerings, as well as its radio platforms. The Company’s media portfolio includes the top-rated broadcast networks Univision and UniMás in the US and Las Estrellas and Canal 5 in Mexico. TelevisaUnivision is home to 36 Spanish-language cable networks, including Galavisión and TUDN, the No. 1 Spanish-language sports network in the US and Mexico. With the most compelling portfolio of Spanish-language sports rights in the world, TelevisaUnivision has solidified its position as the Home of Soccer. TelevisaUnivision also owns and manages 59 television stations across the US and four broadcast channels in Mexico affiliated with 222 television stations, Videocine studio, and Uforia, the Home of Latin Music, which encompasses 57 owned or operated US radio stations, a live event series and a robust digital audio footprint. TelevisaUnivision is home to the global streaming services ViX and Blim TV, which altogether host over 50,000 hours of high-quality, original Spanish-language programming from distinguished producers and top talent. The company’s prominent digital assets include Univision.com, Univision NOW, and several top-rated digital apps. For more information, visit televisaunivision.com.