20th Annual Latin GRAMMY® Awards Celebration Shines Bright on Univision, Delivers Highest-Rated Performance Since 2015
Star-Studded Telecast Reaches 8 Million Total Viewers 2+, Attracts More Adult 18-49 and Adult 18-34 Viewers than ABC, CBS, and NBC for the Entire Night
Univision Stations in Los Angeles and Miami Finish No. 1 in Primetime Among Total Viewers 2+ and Adults 18-49
Latin GRAMMYs® Garners No. 1 Most Social Program for Entire Day and Most Social Spanish-Language Awards Show This Year
MIAMI – NOVEMBER 15, 2019 – Univision’s exclusive telecast of the 20th annual Latin GRAMMY® Awards, The Biggest Night in Latin Music®, reached 8 million Total Viewers 2+, who tuned-in to all or part of the three-hour live broadcast from the MGM Grand Garden Arena in Las Vegas. Airing from 8 p.m. – 11 p.m. ET/PT, the 20th edition of the Latin GRAMMYs averaged 3.4 million Total Viewers 2+, 1.6 million Adults 18-49 and 717,000 Adults 18-34. It marked the show’s highest-rated performance among Total Viewers 2+ and Adults 18-49 since 2015, and best with Adults 18-34 since 2016. The 20th annual Latin GRAMMY® Awards positioned Univision as the No. 2 network, ahead of ABC, CBS and NBC for the entire night among Adults 18-49 and Adults 18-34, and outperformed NBC during primetime with Total Viewers 2+.
Featuring memorable moments including a historic performance by Vicente Fernández with his son, Alejandro Fernández, and grandson, Alex Fernández accompanied by Mariachi Sol de Mexico de José Hernández, and tributes to legends Camilo Sesto and Jose José, last night’s telecast of the 20th Annual Latin GRAMMY® Awards delivered double-digit audience increases among Total Viewers 2+, Adults 18-49 compared to the 2018 airing. It was also the second and third most-watched program on all of television among Adults 18-34 and Adults 18-49, respectively, outperforming the entire original line-ups on CBS (“Young Sheldon,” “The Unicorn,” “Mom,” “Carol’s Second Act” and “Evil”); NBC (“Superstore,” “Perfect Harmony,” “The Good Place,” “Will & Grace” and “Law and Order: SVU”) and The CW (“Supernatural” and “Legacies”) as well as first-run episodes of ABC’s “A Million Little Things” and “How To Get Away With Murder.”
Hosted by Three-time Latin GRAMMY winner, 2006 Latin Recording Academy Person of the Year™, and two-time GRAMMY winner Ricky Martin, Puerto Rican actress Roselyn Sánchez and Spanish actress and “Cuna de Lobos” protagonist Paz Vega, the 20th Annual Latin GRAMMY® Awards attracted more Hispanic viewers than the combined audience of the latest editions of the “American Music Awards,” “Billboard Music Awards” and “Country Music Awards” among Total Viewers 2+, Adults 18-49 and Adults 18-34. In addition, the Latin GRAMMYs ranks as the highest-rated music award show in 2019 thus far, regardless of language, among Hispanics across the demographic groups of Total Viewers 2+, Adults 18-49 and Adults 18-34.
On a night that also featured performances by 2019 Latin Recording Academy Person of the Year™ Juanes, Rosalía, Alejandro Sanz, Pedro Capó with Alicia Keys and Farruko; and Ricky Martin with Residente and Bad Bunny, among others, the 20th Annual Latin GRAMMY® Awards made Univision the No. 1 Spanish-language network for the entire night, outperforming Telemundo with two times the audience among Total Viewers 2+, Adults 18-49 and Adults 18-34. This year’s telecast ranks as No. 1 award show on Spanish-language television in 2019 thus far with double-digit audience advantages over Telemundo’s “Premios Billboard” and “Latin American Music Awards” among Total Viewers 2+, Adults 18-49 and Adults 18-34.
Preceding the Latin GRAMMY® Awards telecast, Univision presented the exclusive “Noche de Estrellas” (“Night of Stars”) coverage of celebrity arrivals direct from the Latin GRAMMY® red carpet, starting at 7 p.m. ET/PT (6 p.m. Central). Featuring live interviews and commentary of on location in Las Vegas, the program averaged 2.5 million Total Viewers 2+, 1.0 million Adults 18-49 and 433,000 Adults 18-34, making it the No. 1 Spanish-language network from 7:00 p.m. to 8:00 p.m. ET/PT, and out-performing the first hour of Telemundo’s “Exatlón Estados Unidos” by double-digit margins among Total Viewers 2+ (+70% adv.), Adults 18-49 (+69% adv.) and Adults 18-34 (+67% adv.).
Source: Nielsen, NPM, Thursday (11/14/2019) 8:00pm-11:00pm. Reach based on NPM Fast Cume, Persons 2+, 1+ minute qualified audience (short term and long term visitors included). Program rankings excludes pre and post games. English-language award shows based on NPM-H, “American Music Awards” (10/09/2018), “Billboard Music Awards” (05/01/2019) and “Country Music Awards” (11/13/2019). Telemundo’s “Premios Billboard” (04/25/2019) and “Latin American Music Awards (10/17/2019). Award show ranking based on NPM-H (12/31/2018-11/14/2019), Mon-Sat 8pm-11pm/7pm-11pm, ad-supported networks, repeats excluded. Live+SD.
Coverage of Latin GRAMMYs made Univision the No. 1 broadcast station during the time period (8:00 pm-11:00 pm ET/PT) among:
- Total Viewers 2+, Adults 18-49 and Adults 25-54 in Los Angeles and Miami
- Adults 18-34 in Los Angeles, New York, Miami and Houston
Coverage of Latin GRAMMYs made Univision the No. 2 broadcast station during the time period (8:00 pm-11:00 pm ET/PT), only behind FOX’s coverage of Thursday Night Football, among:
- Total Viewers 2+ in New York, Houston and Phoenix
- Adults 18-49 in New York, Houston, Dallas, Chicago, Phoenix, San Francisco and Sacramento
- Adults 25-54 in New York, Houston, Dallas, Phoenix, San Francisco and Sacramento
- Adults 18-34 in Dallas, Phoenix, San Francisco, Sacramento and Philadelphia
Latin GRAMMYs was the No. 1 broadcast program of the day among:
- Total Viewers 2+ in Miami
- Adults 18-49 and Adults 25-54 in Los Angeles and Miami
- Adults 18-34 in Los Angeles, New York, Miami and Houston
Latin GRAMMYs was the No. 2 program of the day, only behind coverage of Thursday Night Football on FOX (Pittsburg Steelers vs. Cleveland Browns) among:
- Adults 18-49 in New York and Houston
- Adults 25-54 in Houston
Coverage of Latin GRAMMYs outperformed ABC, CBS and NBC combined during the time period among:
- Total Viewers 2+ in Los Angeles and Miami
- Adults 18-49 and Adults 18-34 in Los Angeles, New York, Miami, Houston and Phoenix
- Adults 25-54 in Los Angeles, Miami, Houston and Phoenix
Nielsen, NSI, LPM+PPM, Latin Grammys on Univision (11/14/19), 8:00 pm- 11:00 pm ET/PT; 7:00 pm- 10:00 pm CT/MT. Rankings and growth based on DMA impressions, rounded to the thousand. Latin Grammys 2018 aired Thursday, 11/15/18, (8:00 pm- 11:00 pm ET/PT; 7:00 pm- 10:00 pm CT/MT). Latin Grammys 2018 is LPM only data. No. 1 program of the day is based on broadcast programs only. Live+SD.
SOCIAL MEDIA HIGHLIGHTS
The Latin GRAMMYs® was the No. 1 most social program airing for the entire day and the most social Spanish-language awards show across Broadcast and Cable to-date, garnering 8.3 million total interactions across Facebook, Instagram, and Twitter. Total social activity increased by 97% compared to last year’s show, while Instagram activity increased by 81% and was this year’s top visited platform. Camilo Echeverry’s account generated the most engaging piece of content on the platform as part of the awards, earning 591.6K linear engagements.
Nielsen Social Content Ratings, linear episode-level metrics; Nielsen Social Content Ratings, ranked by program-level metrics; Nielsen Social Content Ratings, linear episode-level metrics, filtered on specials only; Nielsen Social Content Ratings, linear content-level metric
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